Facebook limits advertiser targeting to youth
The safety measures also come as the social network adds three major publishers to its news innovation test.
ICYMI: Kraft Heinz is giving away more ad space
Plus, former Mindshare managing director Lynette Whiley joins digital agency Chameleon and tech companies continue to see ad revenue increase.
Corus extends a digital content partnership into linear TV
Appleton’s “Hidden Gems” series is not only running on male-centric Complex, but broadening its reach with programming blocks across three Corus networks.
CBC gives a peek at how Olympic ratings are doing so far
The Opening Ceremonies drew fewer TV viewers compared to the Rio Games, but viewership on the broadcaster’s digital and streaming platforms has shot up.
Integral Ad Science begins to automate brand safety
The company has teamed with the Global Disinformation Index to help advertisers avoid pages that are spreading misinformation.
Cineplex takes the rest of its DOOH inventory programmatic
With the addition of signage in theatres and entertainment venues, the company has the potential to deliver up to 50 million impressions daily.
Publishing heavyweight Future is opening a Canadian division
The owner of 160 titles, including Marie Claire, Guitar Player and Tom’s Guide, is looking to provide more opportunities for local brands in response to high Canadian readership.
Adapt Media adds Gateway and Rabba to its network
The company adds 37 high-traffic screens in TTC stations as well as 80 in a premium, hyper-local grocer.
Summer reality shows dominate ratings: Numeris
America’s Got Talent and Big Brother, along with Private Eyes, took the top spots nationally and in most urban markets.
Canadian technology habits lean towards what’s convenient
MTM’s spring research also paints its first of picture of what radio, TV and internet use looks like in Northern Canada.
Just how bad did the pandemic hit broadcasters?
The CRTC’s latest broadcast statistics show advancing declines across the board, though some areas fared worse than others.
Volkswagen tops Toronto airwaves: Media Monitors
The Government of Quebec purchased the most radio spots in Montreal, while the automaker category topped both markets.
Pinterest makes influencer content more shoppable
The ability to more easily establish and disclose brand partnerships opens up more opportunities for advertisers on the platform.
UM earns $100,000 in media for BIPOC-owned business
For the agency’s annual Impact Day, teams in Canada got active to unlock free placements, which are in turn being donated.
Hivestack teams up with The Trade Desk
The Montreal DOOH specialist made its offering available through the global software company’s new Solimar DSP.
