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Global programs dominate national ratings: Numeris

9-1-1, NCIS, CSI: Vegas and Survivor continue to bring big ratings for the Corus network.

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Elevent launches sponsorship measurement platform

The company aims to “de-risk” what is typically an expensive and hard-to-measure investment.

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Is ad spending out of line with consumption habits?

Analysis from WARC suggests advertisers are spending too much on social and TV and not enough on podcasts and news sites.

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Toyota takes over the top in Toronto: Media Monitors

Meanwhile, Virgin Plus is the only new face among a number of radio stalwarts in Montreal.

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Spotted! Disney brings the Eternals to Fan Expo

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Michelob Ultra named official beer of NBA Canada

Labatt adds to its sponsorship roster with an alignment to the brand’s focus on being active and having fun.

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Pinterest debuts new tools focused on shopability

The features include a tool that dynamically creates ads based on a retailer’s product catalogue.

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The subtle differences between English and French media habits

Vividata research finds BIPOC, in particular, are more likely to be magazine and newspaper readers in Quebec.

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ICYMI: Boardroom drama continues at Rogers

Plus, TSN brings its 5G viewing experience to Raptors broadcasts and Torstar’s iPolitics teams with Mainstreet Research.

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Postmedia’s revenue grows in Q4, but ends year in a loss

The results led CEO Andrew MacLeod to once again call on the government to deliver on its promise to regulate “global digital giants.”

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Corus ends fiscal with big boosts in ad revenue

The company also reported that new approaches to selling TV ads now make up 34% of the revenue they generate.

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Desjardins signs on for Hometown Hockey

The financial brand will have on-site integrations and in-broadcast features during each of the tour’s stops.

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Revenue up across the board at IPG in Q3

The company’s recovery takes off, with double-digit growth across every region and service offering.

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Leger buys digital agency Ressac

The market research firm aims to offer a comprehensive service extending its data and insights into campaign execution.

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Rogers revenue stays flat in Q3

Roughly in line with analyst expectations, the media segment was impacted by the late timing of last year’s NHL and NBA seasons.