Durham College

Metrolinx brings on Durham College as first station name sponsor

The new sponsorship deal will see the station take the college’s name for 10 years.

SaltWire Network

SaltWire’s dailies will no longer print Monday editions

The decision will affect The Chronicle Herald, The Cape Breton Post, The Guardian and The Telegram.

Subway NBA Raptors partnership

Subway is now an official partner of the NBA and the Raptors

The sponsorships will include digital content, dynamic game activations and in-restaurant experiences

Gen Z

Subcultures are the new demographics for Gen Z

For the young generation, a Horizon Media study says popular culture has been replaced by a passion for subcultures and niche communities.

retro radio

City of Ontario buys the top: Media Monitors

Meanwhile, a slate of brands bumped up their radio buys in Montreal.

post-cookie-1

What happens when a company uses UID 2.0?

A rush of new partners have pledged support for the post-cookie identifier this month. But how does it actually perform?

connectedTV

Connected TV ownership has doubled in two years

The fall Study of Canadian Consumer also finds digital audio and news content continue to trend upwards.

MapleLeafs_Milk

Start, Stop, Change: NHL’s jersey sponsors hit the ice

Plus, Pluto TV lays out plans for Canadian launch, and new owners pick up newspapers and connected TV ad platforms.

desjardins-entrepreneur-campaign

Behind the Buy: Desjardins breaks through with business leaders

To reach a target with limited time and attention, media agency Glassroom layered targeted digital, OHH and TV tactics into a mass campaign.

Dead with sign

Spotted! Sawmill Haunt gives an influencer a spooky twist

The haunted house is putting a zombie on the street that eerily resembles a famous influencer.

Spotify Destination Canada

Destination Canada and Spotify seek to attract European tourists

A digital campaign uses the streaming platform’s recommendation data to connect users to content about a different city or natural landmark.

Canadian podcasts

More than half of Canadian adults are listening to podcasts

Early results from a Signal Hill study reveal that gains in podcast listening during the pandemic have remained stable.

pexels-andrea-piacquadio-853151

How holiday shoppers feel about online ads

An IAS survey found consumers think they are helpful, but context is important.

Cheung Family

ICYMI: Vistar hires new Western Canada lead

Plus, Meta expands its hiring freeze and Pratico Media adds to its consulting and content teams.

Orange shirt day

Spotted! Meta uses AR to recognize Orange Shirt Day

The company is partnering with the Orange Shirt Society on the National Day for Truth and Reconciliation.