Narcity Media

Narcity boosts small business with media giveaway

The publisher is giving away up to $100,000 in ad spend to community businesses affected by COVID-19.

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StackAdapt adds forecasting to its DSP

The new tool provides pre-campaign insights to make sure media buyers are planning effectively.

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Industry associations come together for WFA’s global diversity survey

A group led by the ACA will work to drive participation in a first-of-its-kind look at DEI at a global scale, with results published in strategy.

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Canada to recoup its 2020 ad spend decline, and then some: report

A GroupM report projects TV, OOH and digital will experience the most significant growth.

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Liquid Media continues its acquisition run

The latest acquisitions expand the content studio’s VOD offering and discoverability services.

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Sportsnet announces Stanley Cup semifinal schedule

Playoff viewing analysis indicates round one experienced a year-over-year AMA increase of 55%.

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Reprise Commerce makes hires to better integrate media and sales

Three new senior roles also aim to build an offering better suited to the unique needs of the Canadian market.

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Upfronts ’21: Bell Media is all-in on AVOD

The broadcaster announces new AVOD ad units, the Bell Marketing Platform, and the inaugural IDEA competition winner that will receive $1 million-worth of free media.

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Where do radio stations stand?

David Bray decodes the latest PPM radio ratings from Numeris.

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Pinterest makes it easier for brands to sell

Improving brand trust and discoverability has Canadian retailers like Knix and Article testing out the new platform features.

Clockwise from top left: Quie Sait Chanter? (Noovo); Letterkenny (Crave); Du Me a Favour (Crave); Children Ruin Everything (CTV)

Bottom Right – DU ME A FAVOR (Crave)

Upfronts ’21: Children Ruin Everything and Amazing Race Canada headline Bell Media schedule

Bell Media also commissioned new Crave originals including a Letterkenny spinoff, four-part doc series Thunder Bay, as well as a raft of French-language originals for specialty networks.

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HelloFresh signs on with Canadian Premier League

The meal kit is looking to reach more families as it becomes the league’s first digitally focused partnership.

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Captivate helps advertisers hit the slopes

In early prep for ski season, the place-based media company teams up with Skiron to add OOH activations at over 35 ski resorts across Canada.

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Season finales fill the TV rankings: Numeris

Ahead of its own season-ending episode, The Good Doctor retains its top spot.

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Tug adds head of biddable media to leadership team

Schekina Israel has been hired to lead a growing team and add to its data expertise.