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We can do better

A message of solidarity from Media in Canada and strategy.

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How Toronto’s radio buying reflects the different stages of the pandemic

As Canadians feel less perilous, governments and financial services pull back on ad spend.

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Some categories on the rise in Montreal radio: Media Monitors

Government buys have begun to taper off in Toronto, but more consumer products are returning to radio.

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How Quebecor’s targeting receptive ad audiences

Receptivity will allow advertisers to figure out which audiences are most open to its messages in real time.

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Inside CBC’s new brand safety move

The pubcaster has paired with Index Exchange to make brand-safe buys more efficient.

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Radio One takes most of the minor markets: Numeris PPM

Plus, detailed data on which stations stand tallest in mid-sized cities such as Ottawa-Gatineau, Halifax and more.

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Event properties moving online, but sponsors still navigating that realm

A new study shows that advertisers are still hesitant about virtual events and e-sports.

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ICYMI: CSAs give out scripted TV awards

Plus, Audience Insights gets a new identity and Michael Enright gets a new gig.

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Who’s pulled (and pushed) radio spend during COVID?

Edmonton has had perhaps the easiest go, but times are tight everywhere.

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How TheScore pivoted in a world without live sports

From TikToks to jersey rankings and draft trackers, the sports media company is pulling out all the stops – and snagging sponsorships.