As the world re-opens, residential screens create a timely OOH alternative for brands

Vertical Impression’s study finds residential elevator traffic is at 91% of pre-pandemic volume and going up

Sponsored

titans

Vancouver Titans renew Circle K sponsorship, partners with Jack Links

Besides future plans for more fan-focused activations, Circle K is sponsoring a social video series to help fans get to know the players better.

BMO world record

ICYMI: Facebook’s rocky week continues

Plus, Scott McGillivray launches a podcast and Gameloft debunks gamer myths.

ADT107_401E_02

What’s the state of omnichannel programmatic in Canada?

Data from MIQ shows that, when compared to the U.S. and the U.K., Canadian marketers invest less of their budgets in programmatic channels.

AGT

AGT stays hot, but the summer TV lull looms: Numeris

While the competition powerhouse remains a favourite, some markets opt for news and reruns.

soccerShutterstock

Major League Soccer is back (and so are brands)

TSN will broadcast 54 matches between July and August.

marvin-meyer-SYTO3xs06fU-unsplash

Digital spend sees slight recovery, but still well below last year

Ecommerce is helping to drive digital investment upward, but May’s spend was still 41.2% lower than May 2019.

cinema

Cineplex to explore financing options, asset sales as Q1 revenue tumbles

Following the collapse of its $2.8-billion takeover by Cineworld Group, Cineplex said it is exploring financing options including the sale of assets.

baseballShutterstock

How brands can plan with no fans in the stands

Diamond Marketing Group’s Mike Smith on how brands have to approach negotiations in the new normal.

tim-bennett-OwvRB-M3GwE-unsplash (1)

Can advertisers fare without Facebook?

A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.

retro radio

Toronto radio market buzzes amidst reopening: Media Monitors

Meanwhile, Montreal’s market stayed tepid.

Doug Murphy

Doug Murphy on Peacock deal, StackTV growth and more

The Corus president and CEO said the company’s IP ownership and sales strategy has ramped up during the pandemic.