2024 Media Leader of the Year nominee: Samantha Kelley

The CEO of Touche believes in creativity through diversity – and she walks the talk.

Brands are getting into the Taylor Swift spirit

From a major telecommunications co. to tech start-ups, its seems everyone is looking to bask in the artist’s much-anticipated Eras Tour.

Skip launches membership program for more than food

CIBC, Live Nation Canada, WestJet and the NHL have partnered with the delivery app.

CDIC integrates insurance messaging into popular Canadian shows

A 360-degree media strategy has been designed to raise awareness around financial literacy and economic well-being.

Cineplex saw revenue just shy of pre-pandemic levels in Q3

Box office earnings were 98% of what they were 2019.

Kia prioritizes digital over TV to connect with young drivers

The automaker’s latest campaign taps into consumers’ love for music and fashion.

The Brick holds its spot as the most active advertiser on TV

According to AdEase, Subaru ranked second, followed by Leon’s Furniture.

2024 Media Leader of the Year nominee: Karel Wegert

Since rejoining Media Experts, Wegert has focused on repositioning the agency for the Canadian market.

Desjardins Group returns to the top of AdEase’s radio ranking

The Government of Quebec was the second most active advertiser, earning the top spot in Montreal and Ottawa.

Industry News: CRTC launches local radio fund

Meanwhile, MTV Canada says goodbye after nearly 20 years.

Horizon Media reveals seven cohorts that aren’t defined by age

The agency’s 2024 Subculture Field Guide shows shared passions influence purchasing decisions.

Don’t forget to nominate the New Establishment class of 2025

Winners will be selected in the media, brand and agency categories.

Healthcare brand Haleon appoints Vistar Media as global OOH partner

Leveraging Vistar’s technology, Haleon will execute data-driven DOOH campaigns.

Kristie Painting tapped to be EVP, managing director at Cineplex Media

The media executive was most recently country manager for Pinterest.

A deeper look at the 2024 Media AOY winners

Profiles on Initiative, UM and Media Experts show how each agency is differentiating themselves beyond the work.