Newcomers to Canada are more reliant on their phones

A survey by MTM finds mobile devices tend to be their primary entertainment, communications and information-seeking device.

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Which stations are tops in local radio markets?

David Bray looks at the first release of RadioCounts’ survey of small- and medium-sized markets previously dropped by Numeris.

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Canada Drives signs on with the CFL

The used car marketplace will deliver the Grey Cup to activations around this year’s host city in addition to other playoff activations.


Unifor urges CRTC to maintain funding for Global news

Canada’s largest private-sector union asked that Rogers be mandated to continue Shaw’s funding of the Corus network, instead of diverting it to City.


Pattison adds Brampton Transit to its portfolio

The company now handles ad sales for nearly every transit system in the GTA.


TLN and ECG now support Rogers-Shaw deal, but ask for safeguards

The independent ethnic broadcasters now accept the merger as a “necessary response” to changes in the broadcasting landscape.

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Adele special tops two million: Numeris

One Night Only also topped ratings in several major English markets.


Oh Henry! looks to build relevancy and a younger audience on Twitch

The confectionery is incentivizing gamers with Bits redemptions, the platform’s de facto currency.

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Spark Foundry hires new SVP to lead Meta account

Maryann Rusnak will also be the business lead on accounts including Campbell’s, Alcon and Marriott.

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Corus hires first head of environment and sustainability

Sheila Ritson-Bennett will work across lines of business to advance to company’s ESG strategy.

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Loblaw brings the PC Insiders Report back to print

The largest program the company has run behind its magazine capitalizes on both cross-platform consumption and a desire for normalcy.


Rogers tells CRTC Shaw deal is necessary to compete with global streamers

The company also said the acquisition will help build CityTV in Western news markets and invest in more coverage of Indigenous communities.

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Peloton takes the top in Toronto: Media Monitors

Meanwhile, a host of new brands upped their buys in Montreal.


Canada could lag behind in travel industry’s adspend recovery

A new report from Zenith shows pre-pandemic spending will be reached by 2023, but it won’t be spread evenly across markets.

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Lush Cosmetics is leaving social media in the name of mental health

The cosmetics company is deactivating its Instagram, Facebook, TikTok and Snapchat accounts.