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Radio stays relevant despite growth of podcasts

MTM provides at look at who is listening to each audio platform, and how.

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ICYMI: COMMB forms DEI committee, CBC appoints sustainability lead

Plus, Snap introduces new commerce-focused AR features.

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IAS launches live media quality measurement for connected TV

The company is also putting enhanced reporting capabilities for publishers into beta testing.

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Calling all Innovators in marketing, media and advertising

The third category in the New Establishment program is looking for thinkers who go beyond the expectations in their job description.

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Apex strikes deal to bring non-disruptive ads to mobile games

The company will give Canadian brands access to AdInMo’s platform, which makes ads on in-game objects available programmatically.

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Canadian ad spend to be among fastest-growing globally: Dentsu

The growth of connected TV and retail media is expected to help carry momentum over from 2021.

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INEO Solutions brings liquor store data to COMMB

The company’s camera-equipped screens will provide the organization with in-store circulation and impression data.

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Expenses eat away Rogers’ Q4 media revenue boost

The return of the NHL and NBA seasons proved to be a double-edged sword for the company.

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9-1-1: Lone Star holds on to its top spot: Numeris

The CTV drama continues to perform in 2022, drawing just shy of two million viewers.

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HGTV brings Canadian Propane Association back as a sponsor

The industry group will incorporate the fuel into the second season of Rock Solid Builds to show it is for more than just barbecues.

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OMG launches tool to fill in brand measurement gap

SONAR aims to provide real-time and highly targeted feedback so planning strategies can capitalize on brand opportunities.

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Horizon Media appoints first-ever chief marketing and equity officer

The newly created position strengthens the agency’s commitment to embed DEI into the core of its business.

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Captivate and FrontRunner tap vacancy trend to create ad space

The U.S. and Canadian companies partner on WindowFront to place DOOH screens on empty building facades in urban centres.

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Provincial governments once again buy the top: Media Monitors

Pandemic-related radio pushes made the governments the most active radio advertisers in both Toronto and Montreal.

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Just For Laughs hires new CMO to further its growth

Jacqueline Grossman has been tasked with continuing the company’s international expansion and digital transformation.