Spotted! Winter stunt show, activities at Calgary’s Market Mall
The activation involves partners Sunshine Village, Curling Alberta and the Canadian Olympic Committee.
EU fines X over misleading verification system, transparency failures
The fine to Elon Musk’s social network is 120 million euros, or around CAD$193 million.
TTC proposes in-tunnel motion ads ahead of 2026 FIFA World Cup
The full-motion video displays would be supplied by Vancouver-based Adtrackmedia.
Netflix comes out on top in WBD bidding war with $82.7B deal
The transaction is expected to close in 12-18 months.
Industry News: Pattison expands Montreal transit presence
Plus, MediaTonik is named ad rep for Raddar, and Triton upgrades Omny Studio platform.
Coca-Cola aims for cultural resonance in latest Balikbayan campaign
The brand says the media budget is focused on channels most relevant to the Filipino-Canadian community.
Nomination deadline for New Establishment 2026 is Dec. 5
Winners will be announced at the 2026 AToMiC Awards.
SharkNinja returns with expanded Global TV holiday campaign
This year’s ’12 Days of Gifting’ once again leverages multiple platforms and ad formats.
Spotify’s Wrapped for Advertisers now integrated with Ads Manager
The platform is also launching a global year-end campaign including OOH and experiential elements.
Exclusive: Black Friday, Cyber Monday advertisers with the biggest presence
AdEase data shows where brands showed up during the most important shopping events of the year.
Bell Media, Loblaw Advance launch closed-loop measurement
Plus, LG and Taboola launch tool linking connected TV with online publishers.
YouTube drops first year-end recap
The report includes regional lists and shareable personalized summaries for eligible users.
Customer wishlists take over Sephora’s holiday OOH
The ‘Holiday Hints’ campaign turned personal DMs into public billboards to let gift-givers know what to buy.
Industry News: Instacart adds Home Depot Canada
Plus, PWHL Toronto Sceptres signs Mr. Sub as official partner.
Retail, QSR categories drive TV ads in latest AdEase report
The Brick Warehouse was the most active advertiser for the week of Nov. 24 to 30.
- Omnicom to cut 4,000 jobs and consolidate agencies: Financial Times
- Omnicom Media Canada names Shelley Smit CEO, Noah Vardon as GM
- Netflix comes out on top in WBD bidding war with $82.7B deal
- Bell Media, Loblaw Advance launch closed-loop measurement
- Agency leaders weigh in on Omnicom’s acquisition of IPG
