Beyond the Code, Part 1: AI’s real-world impact

Artificial Intelligence is not just a tool for efficiency; it’s a catalyst for innovation, creativity, and societal change.

People Moves: Zenith Media boosts leadership team

Meanwhile, Statements Media hires the former VP of sales from Outedge Media Canada.

Spotify’s video podcasts drive record-breaking user gains

The company closed 2024 with 675 million active users, representing a year-over-year increase of 12%.

Google Meridian is now available to all marketers

The open-source Marketing Mix Model has been built to help make data-driven cross-channel decisions.

CBC’s new head on pubcaster’s role amid political turbulence

Marie-Philippe Bouchard sees opportunity in the present chaos.

The Giller Foundation and Scotiabank part ways

The move comes after a year of protest among Canadian authors for the banks involvement with Israel.

Judge denies Apple’s motion to stay Google antitrust case

Apple seeks to protect the deal it has with Google to be the default search engine in iOS.

Spence Diamonds remains at the top of the AdEase radio ranking

The retailer recorded 4,260 combined occurrences during the week of Jan 27 to Feb 2.

Half of newcomers turn to social networks to make a purchase decision

TikTok’s latest report analyzes the role social media plays in the lives of newcomers.

X adds Nestlé, Pinterest, Shell and other brands to ad-boycott suit

The lawsuit accuses the Global Alliance for Responsible Media and its member companies of violating antitrust laws.

The Walrus is opening regional bureaus across Canada

The goal is for the magazine to bring provincial issues to the nation’s attention.

Meltwater enters data partnerships with Snap and Relo Metrics

The intelligence company has inked deals with the social media company and the sports measurement firm.

Behind the Buy: Seneca goes personal to leverage TV, digital and OOH reach

The latest campaign relies on the institution’s winning media plan to create emotional resonance with its target audience.

People still rely on traditional media for news: study

According to the research by Kaiser and Partners, Gen Z is most likely to fact check what they read, while boomers are the least likely.

The industry braces for Trump’s tariffs

Ultimately, the trade tax could lead to decreased spending, and reduced media budgets and prices.