
Beyond the Code, Part 1: AI’s real-world impact
Artificial Intelligence is not just a tool for efficiency; it’s a catalyst for innovation, creativity, and societal change.

People Moves: Zenith Media boosts leadership team
Meanwhile, Statements Media hires the former VP of sales from Outedge Media Canada.

Spotify’s video podcasts drive record-breaking user gains
The company closed 2024 with 675 million active users, representing a year-over-year increase of 12%.

Google Meridian is now available to all marketers
The open-source Marketing Mix Model has been built to help make data-driven cross-channel decisions.

CBC’s new head on pubcaster’s role amid political turbulence
Marie-Philippe Bouchard sees opportunity in the present chaos.

The Giller Foundation and Scotiabank part ways
The move comes after a year of protest among Canadian authors for the banks involvement with Israel.

Judge denies Apple’s motion to stay Google antitrust case
Apple seeks to protect the deal it has with Google to be the default search engine in iOS.

X adds Nestlé, Pinterest, Shell and other brands to ad-boycott suit
The lawsuit accuses the Global Alliance for Responsible Media and its member companies of violating antitrust laws.

The Walrus is opening regional bureaus across Canada
The goal is for the magazine to bring provincial issues to the nation’s attention.

Meltwater enters data partnerships with Snap and Relo Metrics
The intelligence company has inked deals with the social media company and the sports measurement firm.

Behind the Buy: Seneca goes personal to leverage TV, digital and OOH reach
The latest campaign relies on the institution’s winning media plan to create emotional resonance with its target audience.

The industry braces for Trump’s tariffs
Ultimately, the trade tax could lead to decreased spending, and reduced media budgets and prices.