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GroupM forecasts faster ad industry growth than previously expected

Digital will continue to control the largest portion of ad spending while TV remains an important medium for brands.

Programmatic-Advertising

How holiday shopping impacts programmatic costs

Analysis from MiQ shows demand has a predictable impact on inventory, but there are ways to get the most out of your investment.

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Spotted! Bringing theatre back to life with Instagram AR

Zulu Alpha Kilo helped the Young People’s Theatre remind its core audience of the benefits of performing arts.

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Beneva signs sponsorship with Videotron Centre

The insurance company takes on La Capitale’s duties presenting the arena’s events, as well as the Quebec Ramperts.

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CBC gets a head start on Beijing 2022 Olympics coverage

The programming is part of a countdown to the Winter Olympics, which runs from Feb. 4 to Feb. 20.

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People Moves: Optable hires James Prudhomme as CRO

Plus, Hisham Ghostine takes on more duties with CBC and AcuityAds names a new chief financial officer.

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BMO turns wrapping paper into ad space

Images of products from women-owned businesses drive to a Pinterest board filled with shoppable items.

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SickKids connects storytelling with the bottom of the donor funnel

The hospital’s holiday campaign shows how it has been increasingly combining brand-focused mass media with “laser-focused” digital conversion channels.

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Chanteurs masques tops the ratings: Numeris

TVA’s Masked Singer adaptation drew in more Francophone viewers than any English program.

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Proximo Spirits signs on with the Montreal Canadiens and Bell Centre

The sponsorship features a wide-ranging media plan including rink board and at-concession advertising.