Latraviette Smith-Wilson - photo credit Michael Rowe

Horizon Media appoints first-ever chief marketing and equity officer

The newly created position strengthens the agency’s commitment to embed DEI into the core of its business.


As some brands lie in wait, Twitter builds out Olympic offering

Due to controversy, the platform’s head of sports believes some advertisers may wait for the Games to begin before mounting their campaigns.


Captivate and FrontRunner tap vacancy trend to create ad space

The U.S. and Canadian companies partner on WindowFront to place DOOH screens on empty building facades in urban centres.

retro radio

Provincial governments once again buy the top: Media Monitors

Pandemic-related radio pushes made the governments the most active radio advertisers in both Toronto and Montreal.


Google scraps FLoC, introduces new cookie-free alternative

The new interest-based offering will allow brands to show relevant ads based on a person’s web browsing activity.


Just For Laughs hires new CMO to further its growth

Jacqueline Grossman has been tasked with continuing the company’s international expansion and digital transformation.


True Media taps advanced video targeting for Callia

A mix of traditional TV buys and data-driven contextual targeting are helping the online floral retailer find exactly who is looking for a bouquet this Valentine’s Day.


GE Appliances signs on to sponsor Canada Soccer

The new official appliance partner of Canada’s national team will bring a fully integrated activation ahead of World Cup qualifiers.

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ZoomerMedia acquires BlogTO parent Freshdaily

The 45-plus focused media company aims to diversify its audience and provide more cross-selling opportunities for advertisers.

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ICYMI: How Facebook could monetize the metaverse

Plus, Tata signs on to sponsor Toronto Waterfront Marathon and CBC elevates one of its podcasting leaders.

Sandra Mackechnie - Ogury

Mobile adtech company Ogury opens Toronto office

Sandra Mackechnie has been hired as country manager to bring the company’s cookie-free ad targeting to Canadian advertisers.


Pound & Grain builds out its media offering

Josee Thibault joins the digital agency as its first media director as it pursues new opportunities through integrating media, creative and strategy.


Cossette Media hires new head of biddable media

Amy Kappus joins from Dentsu, the latest in the agency’s effort to boost its digital expertise with senior hires.


Canada Soccer scores sponsorship from GoGo Squeez

Materne’s health kids’ snack is aiming to reach a growing fanbase for the Canadian national teams and Canadian Premier League.


OpenWeb acquires Hive Media Group to boost first-party capabilities

The audience management company is looking to build on its suite of tools that help publishers understand their audiences.