Spotify brings interactive podcast ad format to Canada
Canadian Tire, Tim Hortons and Mazda are among the early brands using CTA cards, which resurface ads the next time users open the app.
Havas adds a ‘safe haven’ for data collaboration to its planning platform
LiveRamp’s privacy-focused tech will be integrated into the agency’s Converged platform to help gain insights by combining data sources.
Corus puts Q107 morning show on hiatus following discrimination claims
Derringer in the Morning will be off the air pending an investigation and human rights complaint following Jennifer Valentyne’s allegations of harassment and abuse.
Survivor keeps its spot at the top: Numeris
Meanwhile, the three Canadian teams in the Stanley Cup playoffs deliver big audiences in their home markets.
Entries for the first phase of AOY close on Monday
Agencies have five days to state their intent to enter the competition this year.
Wavemaker named global AOR for Audible
The agency’s offices in 10 countries will be working as part of a network delivering an approach tailored to each market.
Hivestack makes its OOH inventory available on Yahoo’s DSP
The programmatic company is giving advertisers another omnichannel platform through which they can access its network of digital screens.
Nielsen joins TikTok’s Media Mix Modelling
The measurement company will help the social platform develop its data processes and help advertisers better understand campaign results.
Scott Hagedorn joins Publicis in new ‘solutions architect’ role
The former OMG exec has been tasked with combining data, creative and media capabilities to develop new offerings.
Air Transat holds the top spot in Toronto: Media Monitors
Radio buys stayed relatively similar among advertisers in both TO and Montreal.
RBC adds global and local sponsorship to women’s golf portfolio
The bank is sponsoring Women’s Golf Day and presenting the movement’s first event in Toronto.
Talon Outdoor joins COMMB to grow Canadian presence
The OOH specialist agency plans to use COMMB’s capabilities to extend its U.S. work north of the border.
Just For Laughs taps Cartier Media for this year’s festival
The agency will develop a 360-degree media strategy for the event, which is marking its 40th anniversary.
Corus podcasts added to Spotify’s ad network
Ad inventory on Curiouscast shows will now be available through the Spotify Audience Network.
