OOH and place-based traffic is up, but is it sustainable?
With numbers rising – but not yet at pre-pandemic levels – what can you expect when buying OOH?
How iHeartRadio is keeping fan engagement alive (with help from brands)
iHeart to Heart was conceived to fill the gap left without concerts, festivals and meet-and-greets.
ICYMI: Torstar transaction finalized, Instagram launches new feature
Plus, Jim Pattison Group announces layoffs.
More families are rethinking home entertainment budgets
New research from SRG shows that it’s not just singles and childless couples, but also families that are driving cord-cutting and shaving.
Media down at Quebecor, but telco business strong
Live sports cancellations hurt the company’s TV business from an ad perspective, but other results indicate the appetite for TV is still strong.
BCE revenue down 9%, media segment down 31%
Advertising activity was soft across the board, from TV and radio to digital and OOH.
Our first glimpse at the return of sports: Numeris
Plus, World of Dance leaped over AGT in the ratings for the first time.
UB Media expands its restobar network
The OOH provider has signed with Jack Astors parent co SIR Corp.
Stingray revenue down 35% after COVID hit
Cost-cutting measures helped offset major damage, while radio appears to be improving on a regional basis.
Snap reaches a new frontier: B2B
A campaign is now live in Canada across print, broadcast and digital channels.
People Moves: Mindshare’s Theo takes shape
Plus, TLN and the Trade Desk bolster their management team, and Narcity adds its top editor.
Ram, Canadian Tire partner with Sportsnet for fantasy hockey
No fans in the stands? No problem, say two major brands.
Sobeys gets dominant on Toronto radio: Media Monitors
Between ads for the chain itself and its Voila grocery service, the grocer purchased more than 2,000 spots.
Nextdoor embarks on first sponsorship play with CEBL
The partnership is rooted around a common passion for all things local.
Spotify users soar, but ad revenue is a sore spot
Premium revenue is up, but ad-supported revenue fell by one fifth.
