Sarah Thompson moves to Theo
Mindshare’s chief strategy officer will put her focus towards WPP’s dedicated Rogers agency.
The NHL returns to a more traditional playoff schedule
Four Canadian teams in the playoffs will likely fuel a cross-country ratings boost.
Magazine reach is dipping but newspapers are holding fast
Vividata’s spring survey does show, however, that younger Canadians have increased readership since the pandemic began.
So.da harnesses trending data for new digital-first series
The five new in-house produced shows are creator-focused and will live across so.da’s social and digital platforms.
Tangerine signs on with the WNBA
The bank steps up it involvement with basketball as the league’s first “foundational partner” in Canada.
ICYMI: Tug expands mandate with U of T’s Rotman
Plus, Hershey becomes the official chocolate of the NBA in Canada, Desjardins partners with MediaTonik and CBS launches its new audio ad platform.
Meridian boosts spend on traditional media to strengthen its brand
The credit union is using more TV and OOH to complement its digital strategy and build its awareness across demographics.
Blue Ant expands its multi-platform offering on YouTube
The growth and popularity of Animalogic triggers two series spinoffs.
Dentsu Canada expands relationship with Magnite
The partnership with the SSP enables the agency to up its focus on CTV and leverage programmatic and addressability in their buys.
How Ricola is testing out its reinvention
Fuse and VMC are trying out a range of platforms the lozenge brand might not otherwise use as it tries to create relevance beyond cough-and-cold season.
Preparing for post-pandemic business: survey
A new survey conducted by Touché shows that many advertisers will benefit from increased demand due to high rates of household savings and purchases delayed by lockdowns.
MaxTV Media makes its move into Quebec
The DOOH agency is also adding live survey functionality to its network of residential touchscreens.
The Rookie takes top spot: Numeris
Plus, police procedurals, CTV programming and hockey prove popular across the country.
Goodfood and government top Toronto: Media Monitors
QSRs also surged in the market, while governments and banks controlled the top in Montreal.
MiQ creates Canadian broadcast sales team
Craig Hamm joins as VP broadcast sales to accelerate the company’s new advanced TV offering.
