sarahthompson-headshot

Sarah Thompson moves to Theo

Mindshare’s chief strategy officer will put her focus towards WPP’s dedicated Rogers agency.

unnamed

The NHL returns to a more traditional playoff schedule

Four Canadian teams in the playoffs will likely fuel a cross-country ratings boost.

pexels-freestocksorg-818650

Magazine reach is dipping but newspapers are holding fast

Vividata’s spring survey does show, however, that younger Canadians have increased readership since the pandemic began.

Queens of Cosplay - Title Card

So.da harnesses trending data for new digital-first series

The five new in-house produced shows are creator-focused and will live across so.da’s social and digital platforms.

Screen Shot 2021-05-13 at 3.21.50 PM

Tangerine signs on with the WNBA

The bank steps up it involvement with basketball as the league’s first “foundational partner” in Canada.

hershey-shopper-main

ICYMI: Tug expands mandate with U of T’s Rotman

Plus, Hershey becomes the official chocolate of the NBA in Canada, Desjardins partners with MediaTonik and CBS launches its new audio ad platform.

Meridian - Digital Board 2

Meridian boosts spend on traditional media to strengthen its brand

The credit union is using more TV and OOH to complement its digital strategy and build its awareness across demographics.

Animalogic Banner

Blue Ant expands its multi-platform offering on YouTube

The growth and popularity of Animalogic triggers two series spinoffs.

programmatic-takeaways-header

Dentsu Canada expands relationship with Magnite

The partnership with the SSP enables the agency to up its focus on CTV and leverage programmatic and addressability in their buys.

YDS_Ricola (1)

How Ricola is testing out its reinvention

Fuse and VMC are trying out a range of platforms the lozenge brand might not otherwise use as it tries to create relevance beyond cough-and-cold season.

shutterstock

Preparing for post-pandemic business: survey

A new survey conducted by Touché shows that many advertisers will benefit from increased demand due to high rates of household savings and purchases delayed by lockdowns.

Elevator-screen-updated-2-scaled

MaxTV Media makes its move into Quebec

The DOOH agency is also adding live survey functionality to its network of residential touchscreens.

tvshutterstock-623x350

The Rookie takes top spot: Numeris

Plus, police procedurals, CTV programming and hockey prove popular across the country.

retro radio

Goodfood and government top Toronto: Media Monitors

QSRs also surged in the market, while governments and banks controlled the top in Montreal.

Hamm

MiQ creates Canadian broadcast sales team

Craig Hamm joins as VP broadcast sales to accelerate the company’s new advanced TV offering.