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Spotted: Kraft Heinz keeps things slow

OOH focused on anything that tests your patience is part of a campaign centred on a website that intentionally takes forever to load.

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M32 adds features and new publishers

The ad tech company has more support for audio ads on its publisher platform, which now counts RNC and Ricardo as clients.

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ICYMI: Sportsnet expands WWE programming

Plus, Waze expands its ad tools and John Hinds retires from News Media Canada.

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The numbers behind TikTok’s content safety efforts

The platform’s latest transparency report shows how many videos it removed for violating its guidelines.

Vincent Spruyt PhD - Global Chief AI Officer - Reprise Digital

Reprise is harnessing AI to optimize performance media

The global agency taps artificial intelligence expert Vincent Spruyt to lead its new AI division.

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DAX becomes Canadian partner for NPR’s podcasts

The network becomes the exclusive source for Canadian advertisers looking to reach the audiences of programs including Fresh Air and Planet Money.

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Ad revenue down by 15.9% at Quebecor in 2020

The impact of the pandemic on its advertising business was, however, offset by an increase in telecommunications revenue.

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Four new sponsors join Big Brother Canada

Sunlight, Weber, TikTok Canada and Muskoka Spirits join four returning sponsors this season.

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Sportsnet and Canada Basketball partner beyond the broadcast

New events and original content creation will shine a brighter light on basketball in Canada.

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How rising COVID cases have impacted travel patterns: report

The latest data from COMMB shows how daily numbers and local lockdowns have changed the frequency people across Canada have left their homes.

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Police procedurals continue to lead ratings: Numeris

The Rookie dominated nationally and found its way into the top five in most markets.

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How Canadians feel about commercial radio stations

Research from Ipsos and the CRTC shows they still prefer it over other audio platforms, but there are big areas for improvement.

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TikTok integrates with Shopify and expands ad solutions in Canada

The growing social platform has added features like ecommerce retargeting and a self-serve ad manager.

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Governments move up in Toronto and Montreal: Media Monitors

McDonald’s still maintains a strong radio push in both markets, but, categorically, QSRs dropped down.

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Tech and media organizations form coalition to combat content fraud

Microsoft, Adobe, BBC and Intel are among those that formed a group to (re)build trust in online content.