Taylor Wrapped Spotify

Spotify thanks Canadian musicians with Wrapped 2020

Avril Lavigne, Shawn Mendes and The Hip are among Canadian faces in this global end-of-year campaign.

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Cheryl Hickey brings moms to Alfa Romeo

The television host is the auto brand’s first celebrity spokesperson in Canada.

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Bell Canada acquires Environics Analytics

Bell Media clients will get direct access to the analytics firm’s segmentation products.

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Toronto gets a new digital superboard

The doubled-facing digital board sits on one of Toronto’s busiest expressways.

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Inside Indigo’s COVID Christmas media strategy

With a smaller marketing budget, the retailer brings media in-house and shifts to digital to try to manage in-store crowds.

JAINA LEE ORTIZ, ELLEN POMPEO

Grey’s Anatomy finds the top TV spot: Numeris

The Good Doctor came in a close second, with each of the top-five shows seeing a bump in views as winter settles in.

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Spotted: A whole neighbourhood for lease

A busy Toronto shopping district shows what’s at stake for small business owners during the pandemic.

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Grapevine6 acquired by Seismic

The Toronto company’s social engagement platform will become part of Seismic LiveSocial, connecting sales professionals with online content.

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Canadian ad spend to drop 6.2% in 2020: WARC

The international organization says print took a particularly bad hit, while online investment saw increases.

Mask Shopping

October travel declines affect OOH reach nationwide

After a summer of slow progress back towards normal, COMMB’s latest report shows an October relapse. But data provides a way through.

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Auto dealers keep hold on T.O. radio: Media Monitors

Wireless and financial brands round out the top three while the Quebec government continues to lead on Montreal.

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ATN acquires broadcast rights to international cricket

Games will air live on two channels dedicated to the sport — CBN and ATN Cricket Plus.

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Sonnet’s hockey sponsorship expands to women’s league

A new deal with the PWHPA spawns a new professional team and continued investment in Canada’s hockey players.

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Julie Courtemanche gets a bigger gig at V7 Media

The new position supports CEO Joseph Leon’s strategic objectives, including M&A opportunities.

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Do Canadians consume media the way we think?

Research from Ipsos Canada finds those in the industry consume media differently than the general public, and it may be shading their assumptions.