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Are you ready for life beyond the cookie?

Quantcast shares global best practices on prepping for the challenges and brand opportunities in a cookieless world.

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Why gaming platforms could be a key alternative to IRL gatherings

With Animal Crossing parties and Fortnite family reunions on the rise, should brands develop a long-term strategy around gaming gatherings?

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Why buyers should use Pinterest to reach men

Between self-care, home improvement, kid-friendly projects and long hairstyles, men have proven that their interests go beyond stereotypes – and so do certain platforms.

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What’s unique about the Globe’s new partnership with IAS?

Context Control focuses not on keywords and instant content blocking, but on sentiment and the big picture of articles.

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ICYMI: New faces join CMA media council

Who got the top title in RECMA’s latest debrief? Plus, CBC’s production ramps back up.

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CBC formalizes new branded content unit

Tandem represents a new era of branded content for the pubcaster, with more investment and more defined leadership.

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How TIFF sponsors are innovating during the virtual fest

What to do when a festival goes online? Four sponsors took an alternate route this year.

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CTV unveils its new digital platform

The online offering is completely ad-supported and will now offer free-to-watch content directly from linear.

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People Moves: New VPs at SMI, MIQ

Plus, Stingray adds to its sales operations.

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Mediabrands ushers in new Canadian CFO

With COVID-19 putting strain on all agencies, Mediabrands CEO Graham Moysey says the CFO role will require crucial decision-making as it continues to rely on data.

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Why Twitch’s inventory coming to Amazon matters

Buyers and experts on why this is a win in terms of audience, cost and more.

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Fuel Digital Media partners with the Montreal Canadiens

The assets reach more than one million monthly visitors and helps to bolster Fuel’s growing sports portfolio.

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Big Brother stays on top, Raptors climb: Numeris

While America’s Got Talent didn’t crack the top three, it continued to boast improved numbers.

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Blue Ant ups Jamie Schouela, Carlyn Staudt

Both will now take on a more global mandate as the company looks to hone its focus.

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As a TikTok acquisition inches closer, what’s the brand impact?

While a potential partnership with Oracle would apply only to the U.S., it could affect brand spending at home.

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How WFH life affects media consumption

More TV is being consumed during the day, while talk radio and podcasts are fighting an uphill battle.