Staff
Blue Ant to go public via Boat Rocker reverse takeover
Blue Ant’s listing on the Toronto Stock Exchange will follow a separate transaction involving Boat Rocker’s co-founders buying out their company’s studios business.
People Moves: Yahoo Canada appoints a new EIC
Meanwhile, Voices taps a new CMO and MLSE has a new director.
Media News: Cineplex quietly sells off its online store
Meanwhile, CBC Launches new winter and spring podcasts.
Field Roast squashing the beef on Spotify
The campaign will also reward people who tag the brand whenever they see beefs popping up.
The Canadian Young Lions Competition is now open
PR and design categories have been added to this mix this year.
Media Moves: New execs at Snapchat and Cogeco
While the social platform fills new creator partnerships position in Canada, while the media co. names president.
Roku and ITV Studios to bring Graham Norton channel to Canada
The partnership will be bringing other FAST channels to the streamer in early 2025.
Don’t forget to nominate the New Establishment class of 2025
Winners will be selected in the media, brand and agency categories.
2024 AOY: Media Experts keeps evolving
The Bronze winning agency picked up the medal for its work with Bell, BMW and Truly.
Announcing the 2024 Media Innovation Shortlist
Winners will be announced at a gala affair on November 27.
Roblox and WPP partner to boost Gen Z brand engagement
The agency will help train marketers how to better use the online gaming platform.
Sainte-Justine Foundation’s media plan aims to diversify donor base
With primetime TV spots, OOH, and digital strategies it is the largest fundraising campaign ever undertaken by a single hospital in Quebec.
Strategy reveals the 2024 Media Agency of the Year finalists
The awards show will take place on October 30 at the Koerner Hall in Toronto.
Rogers named the new lead sponsor of TIFF
The telecom giant is stepping in after the festival and Bell ended their 28-year-long relationship.
Studio Ramsay takes minority stake in HexClad
The new investment comprises a combination of cash and media commitments.
