Staff
2024 AOY: Media Experts keeps evolving
The Bronze winning agency picked up the medal for its work with Bell, BMW and Truly.
Announcing the 2024 Media Innovation Shortlist
Winners will be announced at a gala affair on November 27.
Roblox and WPP partner to boost Gen Z brand engagement
The agency will help train marketers how to better use the online gaming platform.
New Establishment 2025 opens with call for entries
The program launches today with the Media category.
Sainte-Justine Foundation’s media plan aims to diversify donor base
With primetime TV spots, OOH, and digital strategies it is the largest fundraising campaign ever undertaken by a single hospital in Quebec.
Strategy reveals the 2024 Media Agency of the Year finalists
The awards show will take place on October 30 at the Koerner Hall in Toronto.
Rogers named the new lead sponsor of TIFF
The telecom giant is stepping in after the festival and Bell ended their 28-year-long relationship.
Studio Ramsay takes minority stake in HexClad
The new investment comprises a combination of cash and media commitments.
Announcing the Media Innovation Awards jurors
The panel will determine the winners for the 2024 competition, which includes new media collab and innovation categories.
Rogers adds Disney+ to TV package under Disney deal
The agreement brings the ad-supported version of Disney+ to Rogers TV users at no additional cost.
Corus Entertainment’s Doug Murphy exits after 21 years with the company
Troy Reeb, previously EVP of networks and content, and CFO John Gossling will be the new co-CEOs.
Warner Bros. Discovery to end Corus content, trademark deals
Rogers will be picking up brands like HGTV Canada and Food Network Canada, along with brands currently held by Bell.
WPP kicks off the fiscal year with mixed results
The company saw gains in Europe and India, but North America showed a 5.2% decrease.
Rogers, Amazon, NHL ink two-year Monday Night hockey deal
Under the deal, Prime Video will become the home of Monday Night Games in Canada starting in the 2024-25 season.