Andrea Hernandez
Subaru and Crave TV lead ad pack in latest AdEase TV report
The automaker holds on to top spot with heartwarming ad featuring a boy and a bunny.
Think Turkey adopts new media mix to reach health-focused consumers
The brand is leveraging targeted ads on GymTV and a national challenge on activty-tracking platform Strava.
People Moves: Horizon Media Canada bolsters Western presence
Plus, X has appointed Jamie Michaels as director of brand strategy and creative for the Americas.
Publicis snatches Mars’ media business from WPP
EssenceMediacom retained the brands’ $1.7 billion USD media account in 2022 after a 10-month review.
Initiative Canada secures OCS media business
The renewed agreement extends their partnership through 2029.
Amex accelerates cardmember acquisition with F1 activation
The brand will launch an exclusive lounge experience during the Canadian Grand Prix in Montreal.
McDonald’s ads rule the airwaves with signature deals and summer promos
The QSR dominated the AdEase Radio ranking for the week of June 2 to 8, claiming the top spot in nearly every market.
Paramount cuts ties with WPP Media, awards business to Publicis
The entertainment giant first partnered with WPP in 2004, when it appointed Mediaedge:cia, which eventually rebranded as MEC, as its media AOR.
Excel amplifies new look with Live Nation partnership
The team is leveraging the summer season to position the gum as a confidence-boosting essential.
Subaru drives to the top: automaker leads TV ad rankings
Crave TV jumped to second place, followed by McDonald’s, according to AdEase.
Industry News: Bell, Magna partner for autonomous vehicle advertising
Meanwhile, former Glacier Media journalists launch a local newspaper following the closure of digital publications.
McDonald’s holds top spot, Novo Nordisk jumps up rankings
QSRs, retailers and airlines fuel ad activity across Canada, according to the latest AdEase data for the week of May 26 to June 1.
Bell Media’s 2025/26 lineup features robust slate of original content
From Scott Brothers Entertainment, Crave greenlights new competition series Make Yourself Over.
Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
The company is also bringing its CTV and Noovo offerings to Crave and partnering with The Trade Desk for seamless access to premium marketing solutions.
Spotify sees surge in Francophone content, Canadian female artists
The streamer’s latest report shows that French-language tracks surpassed 1 billion streams.
