Andrea Hernandez

Contact Andrea by sending an email to ahernandez@brunico.com

Articles by Andrea Hernandez

YouTube overtakes Spotify as preferred podcast platform in Canada: report

Triton Digital’s new data reveals growing popularity of podcasts, shifting platform dynamics and evolving listener habits.

Industry experts weigh in on TikTok Canada’s halt to cultural funding

The platform says it will not change its position until the federal government agrees to examine the order that shuts down its Canadian operations.

McDonald’s leads rankings, Rona makes big leap: AdEase Radio

QSRs and home reno stores dominate the ranking for the week of June 30 to July 6.

Behind the Buy: Sleep Country’s biggest media spend in 30 years

The new campaign, starring Eugene Levy, uses connected TV and YouTube to reach a wider audience.

QSRs dominate TV ads, with Tims first and McDonald’s second

Amazon Canada and DoorDash emerged as prominent advertisers across multiple cities in the week’s rankings.

Canadian online ‘department store’ has influencer-driven shopping experience

Product discovery is fueled by a video platform where creators showcase items through live broadcasts.

Industry News: SiriusXM Canada launches first 24/7 pro wrestling channel

Meanwhile, MediaTonik takes on digital ad sales for Quebec publisher Icimédias.

Automakers accelerate in AdEase TV ranking

Subaru Canada and Toyota topped the list for the week of June 23 to 29.

Spotted! SharkNinja moves from media to experiential with branded BBQs

The company aims to reach consumers during peak outdoor cooking season, as part of the ‘It’s Better Outside with Ninja’ campaign.

McDonald’s dominates AdEase Radio for fourth week

Toyota ranked second, experiencing an increase in combined occurrences from the previous week.

Safehaven bets on publishers to carve a niche in the charity marketplace

The organization’s latest campaign uses sponsored content and collabs with influencers and disability advocate Lindsey Mazza.

Kraft Heinz goes big on OOH to show its presence in Canadian kitchens

The campaign, which also includes digital and social media placements, aims to reinforce the brand as a pantry and fridge staple.

Why Astro Yogurt is amplifying its OOH and social media presence

The brand says it is modifying its media mix to emphasize mid-funnel strategies.

Cineplex’s longtime president and CEO to retire

Ellis Jacob has led the company since 2003.