Andrea Hernandez
Samsung Ads launches interactive ad format
Creative Canvas allows brands to craft ads with QR codes and vertical videos.
Torstar boosts its ad business with Chop Steakhouse & Bar partnership
The restaurant chain has inked a one-year advertising sponsorship deal with the daily.
Ndax becomes NHL’s first crypto platform partner
The brand aims to demystify cryptocurrencies and boost investor confidence.
Tim Hortons leads AdEase TV ranking with its new hockey cards ad
This is the QSR’s second consecutive week at the top of the rankings.
IKEA and Toyota return to the top of AdEase radio ranking
On the category front, grocery stores and supermarkets ranked high on the list.
Warrior hockey campaign chasing cultural relevance over impressions
The brand is leveraging the signing of Ivan Demidov by the Montreal Canadiens to amplify its presence in Quebec.
Glassroom names Sarah Thompson as Toronto exec managing director
The former Dentsu Media Canada president will drive the growth and profile of Glassroom in Toronto and Canada.
BMR and Olymel choose Omnicom Media Group’s Hearts & Science as AOR
The partnership has already kicked off with a new platform for the two brands.
Why Boston Pizza is betting more on streaming and podcasts
The brand’s latest NHL playoff campaign marks a departure from the company’s usual media strategy.
Google hit with antitrust blows in U.S., U.K. and Japan
The tech giant is facing other major antitrust cases in the U.K. and Japan.
Ad spend on news brands is falling due to preference for softer content
WARC’s latest report shows that brands are avoiding being associated with potentially controversial or distressing content.
Industry News: CIBC steps up as founding partner of Toronto Tempo
Plus, Chipotle extends multi-year deal with the NHL.
DAC takes media business beyond AOR model with Harry Rosen
The ageny will work in tandem with the brand’s internal team to enhance the overall media.
Tim Hortons ranks first, QSRs dominate ad space: AdEase TV
The restaurant chain secured second place in all markets during the week of April 7 to 13.
TD Bank focuses on Beaches Jazz Festival to support local growth
As a returning sponsor of the festival, the brand aims to support Canadian music while deepening its impact on local communities.
