Andrea Hernandez

Contact Andrea by sending an email to ahernandez@brunico.com

Articles by Andrea Hernandez

Behind the Buy: TD asks fans to (partially) invest in the Big Game

The bank’s latest campaign promotes its investing app supported by social, OLV and OOH.

Pinterest posts 18% growth in Q4 2024 revenue

The social network said it had achieved its first billion-dollar revenue quarter.

Spotted! Reese’s Puffs partners with Gen Z artists to reach Gen Z consumers

The brand’s latest campaign features a Toronto streetcar takeover, an updated jingle and a streetwear collection.

How Canadian brands are taking advantage of the Big Game

The growing adoption of CTV and the increased number of women interested in sports has opened up opportunities for advertisers.

Triton Digital and Optable enhance identity tech for audio publishers

Publishers will be able to use Optable’s platform to gain insights from user data and fill ad space via Triton’s SSP.

Tim Hortons stays on top of AdEase TV rankings

The QSR scored 2,009 total incidents during the week of Jan 27 to Feb 2.

Industry News: Meta speeds up the introduction of AI labels

Meanwhile, Fizz is launching an all-digital TV service for internet subscribers in Quebec.

WestJet inks partnership with Northern Super League

The agreement marks the airline’s first sponsorship of women’s professional sports.

Google and Snap report positive Q4 earnings

Alphabet’s fourth quarter revenues increase 12%, while the number of daily active users increased on Snapchat.

People Moves: Zenith Media boosts leadership team

Meanwhile, Statements Media hires the former VP of sales from Outedge Media Canada.

Spotify’s video podcasts drive record-breaking user gains

The company closed 2024 with 675 million active users, representing a year-over-year increase of 12%.

Judge denies Apple’s motion to stay Google antitrust case

Apple seeks to protect the deal it has with Google to be the default search engine in iOS.

Spence Diamonds remains at the top of the AdEase radio ranking

The retailer recorded 4,260 combined occurrences during the week of Jan 27 to Feb 2.

Half of newcomers turn to social networks to make a purchase decision

TikTok’s latest report analyzes the role social media plays in the lives of newcomers.

X adds Nestlé, Pinterest, Shell and other brands to ad-boycott suit

The lawsuit accuses the Global Alliance for Responsible Media and its member companies of violating antitrust laws.