Andrea Hernandez
Subaru retains top spot: AdEase TV
The automaker dominated the ranking for the week of June 9 to 15 with 2,691 occurrences, led by its 2025 Forester campaign.
Havas renewed as media AOR for Wolverine Worldwide
The agency’s role will focus on communications planning, media buying and data analysis.
Media Experts taps Nish Shah as CSO
Shah will focus on enhancing the agency’s product offering and driving innovation to address the evolving media landscape.
Behind the Buy: Dove Men+Care uses LinkedIn and influencers to reach dads
The brand aims to celebrate fatherhood by highlighting it in a professional environment.
TikTok introduces AI-powered tools and upgraded features for advertisers
‘Branded destinations’ in search and a UGC library among the platform’s new tools announced at Toronto summit.
McDonald’s maintains top spot: AdEase Radio
QSRs dominated the radio ads ranking for the week of June 9 to15.
PC expands beyond loyal customer base with Bookable Backyards activation
The brand is targeting young, urban consumers with an immersive, experiential activation in Toronto and Vancouver.
Netflix expands ad capabilities with Yahoo DSP integration
The partnership, launching later this year, enables programmatic ad buying on Netflix through Yahoo.
Industry News: MediaTonik takes on Journal Accès and Le Nord ad sales
Meanwhile, Optable powers Unity’s newly launched Audience Hub and EA rolls out a revamped tourism data suite.
Spotted! Liquid I.V. taps into F1’s growing young and female fanbase
The brand ramped up awareness at the Crescent Street Grand Prix Festival in Montreal with a dedicated hydration station.
Subaru and Crave TV lead ad pack in latest AdEase TV report
The automaker holds on to top spot with heartwarming ad featuring a boy and a bunny.
Think Turkey adopts new media mix to reach health-focused consumers
The brand is leveraging targeted ads on GymTV and a national challenge on activty-tracking platform Strava.
People Moves: Horizon Media Canada bolsters Western presence
Plus, X has appointed Jamie Michaels as director of brand strategy and creative for the Americas.
Publicis snatches Mars’ media business from WPP
EssenceMediacom retained the brands’ $1.7 billion USD media account in 2022 after a 10-month review.
Initiative Canada secures OCS media business
The renewed agreement extends their partnership through 2029.
- Cannes Lions 2025: Kraft Heinz brings home rare Media Gold for Canada
- Cannes Lions 2025: Canadian agencies take home four Lions in Media
- Cannes Lions 2025: Canadian agencies flex media muscle
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink teams
- New research shows 76% of Canadians are fans of women’s sports
