Andrea Hernandez
People Moves: Horizon Media Canada boosts digital innovation team
Plus, PepsiCo promotes a media leader and SMCC welcomes a new member to its board of directors.
Monsoon multilingual campaign get pro bono boost
The agency is focusing on civic behaviour in newcomer communities with donated OOH, digital and print advertising.
Google denies ads coming to Gemini in 2026
The company’s VP of global ads said there are ‘no current plans’ to include ads in the chatbot.
Year in Review: Starcom’s Véronik L’Heureux
Media in Canada interviews executives at Canada’s leading agencies to get their take on 2025.
Sports Moves: NBA Canada signs first deal with a digital pharmacy
Plus, Pizzaville becomes official pizza partner of the GTHL.
Employees, influencers drive Skip’s Giving Tuesday activation
This year marks a significant expansion of the campaign.
WPP Media integrates Pinterest Trends directly into planning
The integration allows users to view and incorporate consumer trends within their existing workflows.
McDonald’s in first, Amazon rises: AdEase TV
Department stores overtake furniture category in the ranking for the week of December 1 to 7.
MRM Canada named digital AOR for GM
The agency’s new mandate includes full ownership of the Chevrolet, Buick, GMC and Cadillac brand websites.
Dentsu Canada announces key media leadership moves
The appointments involve senior roles at iProspect, Carat and Dentsu Media Canada.
Spotted! TD turns employee ideas into interactive display
The bank says it’s the first activation focused on showcasing the mindset behind its innovation efforts.
Grocery and jewelry overtake QSRs on radio: AdEase
Spence Diamonds was the most active advertiser for the week of December 1 to 7.
Horizon Media introduces MX, names new head
The agency says the model will be central to the next phase of its client offering in Canada.
Excel doubles down on XM, social media to connect with students
The brand’s ‘Mood Monitor’ installation is aimed at boosting well-being on campus.
EU fines X over breaches in transparency, accountability
The fine to Elon Musk’s social network is 120 million euros, or around CAD$193 million.
