Andrea Hernandez
Vertiqal Studios partners with Ledge to create branded maps in games
The collaboration will allow clients to create custom integrations through in-game maps and challenges.
Ideon Media partners with JWP Connatix to boost video ad business
The companies will focus on driving demand for CTV inventory in the French-Canadian market.
Pattison opens applications for its Elevating Voices grant program
The company is giving out $1 million worth of OOH media space to DEI-focused non-profits in the country.
The PWHL signs sponsor deals with Bravado Designs and Goodlife
The new partnerships add to a hefty roster of brands collaborating with the league.
Industry News: Stingray debuts video advertising across Metro banners
Meanwhile, L’Actualite finds a new sales partner, and Mplus helps brands target the EV-curious.
Deadpool and Wolverine, Trump and Harris topped YouTube content
The year also saw an upsurge in content creators from Quebec taking to the platform.
Spotted! Coca-Cola celebrates Filipino tradition
This is the second year that the brand is launching its “Balikbayan” campaign to reach the Filipino community.
Tim Hortons takes the top spot on TV, followed by Leon’s
Coca-Cola was the advertiser that moved up the most in the Vancouver and Calgary rankings, according to AdEase.
Beauty, sports and travel among most popular content on Snap this year
Location and movie discovery has also become a common activity on the platform, according to its annual report.
Spence Diamonds and Shoppers take the top spots: AdEase Radio
QSRs and dine-in restaurants are among the highest-spending groups of the week.
Ford bets on social to bring global Bronco platform to Canada
The automaker’s latest campaign aims to reach a wider audience that enjoys an outdoor lifestyle.
Majority of podcast listeners are growing tired of high ad recurrence
The Signal Hill study also found that more than six in 10 listeners have taken some action after listening to an ad.
Spotted! Nutella sparks holiday cheer with interactive experience
The activation features samples of products made with the hazelnut spread, along with recipes to recreate them at home.
IPG Mediabrands wins new business with Yum! Brands
Team Accelerate was created to lead all media strategy, planning and buying for KFC, Pizza Hut and Taco Bell.
Canadian Tire becomes founding partner of the NSL
The partnership between the retailer and the women’s soccer league includes financing and in-arena promotion.
