Andrea Hernandez

Behind the Buy: TD asks fans to (partially) invest in the Big Game
The bank’s latest campaign promotes its investing app supported by social, OLV and OOH.

How Canadian brands are taking advantage of the Big Game
The growing adoption of CTV and the increased number of women interested in sports has opened up opportunities for advertisers.

Triton Digital and Optable enhance identity tech for audio publishers
Publishers will be able to use Optable’s platform to gain insights from user data and fill ad space via Triton’s SSP.

WestJet inks partnership with Northern Super League
The agreement marks the airline’s first sponsorship of women’s professional sports.

People Moves: Zenith Media boosts leadership team
Meanwhile, Statements Media hires the former VP of sales from Outedge Media Canada.

Spotify’s video podcasts drive record-breaking user gains
The company closed 2024 with 675 million active users, representing a year-over-year increase of 12%.

Judge denies Apple’s motion to stay Google antitrust case
Apple seeks to protect the deal it has with Google to be the default search engine in iOS.

X adds Nestlé, Pinterest, Shell and other brands to ad-boycott suit
The lawsuit accuses the Global Alliance for Responsible Media and its member companies of violating antitrust laws.