Andrea Hernandez
Spotted! McCain opens cafe to bring french fry-loving friends together
The pop-up is part of a new brand platform that revolves around the idea that fries can connect people.
TVA Sports announces new and returning sponsors for hockey season
Uber Eats, Hyundai, TD Bank, Desjardins Entreprises and Intuit QuickBooks join as partners.
2024 AOY: How Initiative is investing in its greatest asset
The media agency picked up the Gold medal for its work with the CBC, Destination Canada and Black & Abroad.
ParticipAction increases spend in digital by partnering with streamers
The nonprofit launches its latest “Watch and Move” campaign on Netflix, Roku, Pluto TV and linear, too.
Black Diamond partners with Postmedia to freshen up food banks
The Lactalis brand has also increased its spend on digital media.
The Brick dominates the TV market, followed by Tim Hortons
The retailer increased its spend compared to the previous TV buying week, according to AdEase.
The Weather Network sees 94% traffic bump
The channel experienced the increase in audience numbers over the last year, according to Numeris.
Hockey Moves: Carlsberg, Gatorade and Hellmann’s
The latest in hockey marketing news, from a new beer sponsorship to a partnership with player Sarah Fillier and game day recipes.
WestJet makes biggest media spend in years
The latest integrated campaign introduces a new brand platform and identity for the airline.
CFL signs Coinbase as first crypto partner
The sponsorship includes a social media campaign as well as in arena promotion.