Andrea Hernandez
YouTube overtakes Spotify as preferred podcast platform in Canada: report
Triton Digital’s new data reveals growing popularity of podcasts, shifting platform dynamics and evolving listener habits.
Industry experts weigh in on TikTok Canada’s halt to cultural funding
The platform says it will not change its position until the federal government agrees to examine the order that shuts down its Canadian operations.
McDonald’s leads rankings, Rona makes big leap: AdEase Radio
QSRs and home reno stores dominate the ranking for the week of June 30 to July 6.
Behind the Buy: Sleep Country’s biggest media spend in 30 years
The new campaign, starring Eugene Levy, uses connected TV and YouTube to reach a wider audience.
QSRs dominate TV ads, with Tims first and McDonald’s second
Amazon Canada and DoorDash emerged as prominent advertisers across multiple cities in the week’s rankings.
Canadian online ‘department store’ has influencer-driven shopping experience
Product discovery is fueled by a video platform where creators showcase items through live broadcasts.
L’Oreal Canada names two media AORs
Labelium Canada and Media Experts will lead the brand’s media strategy and activation in the country.
Industry News: SiriusXM Canada launches first 24/7 pro wrestling channel
Meanwhile, MediaTonik takes on digital ad sales for Quebec publisher Icimédias.
Automakers accelerate in AdEase TV ranking
Subaru Canada and Toyota topped the list for the week of June 23 to 29.
Spotted! SharkNinja moves from media to experiential with branded BBQs
The company aims to reach consumers during peak outdoor cooking season, as part of the ‘It’s Better Outside with Ninja’ campaign.
McDonald’s dominates AdEase Radio for fourth week
Toyota ranked second, experiencing an increase in combined occurrences from the previous week.
Safehaven bets on publishers to carve a niche in the charity marketplace
The organization’s latest campaign uses sponsored content and collabs with influencers and disability advocate Lindsey Mazza.
Kraft Heinz goes big on OOH to show its presence in Canadian kitchens
The campaign, which also includes digital and social media placements, aims to reinforce the brand as a pantry and fridge staple.
Why Astro Yogurt is amplifying its OOH and social media presence
The brand says it is modifying its media mix to emphasize mid-funnel strategies.
Cineplex’s longtime president and CEO to retire
Ellis Jacob has led the company since 2003.
