Andrea Hernandez
Articles by Andrea Hernandez

Havas renewed as media AOR for Wolverine Worldwide
The agency’s role will focus on communications planning, media buying and data analysis.

Netflix expands ad capabilities with Yahoo DSP integration
The partnership, launching later this year, enables programmatic ad buying on Netflix through Yahoo.

Industry News: MediaTonik takes on Journal Accès and Le Nord ad sales
Meanwhile, Optable powers Unity’s newly launched Audience Hub and EA rolls out a revamped tourism data suite.

Spotted! Liquid I.V. taps into F1’s growing young and female fanbase
The brand ramped up awareness at the Crescent Street Grand Prix Festival in Montreal with a dedicated hydration station.

People Moves: Horizon Media Canada bolsters Western presence
Plus, X has appointed Jamie Michaels as director of brand strategy and creative for the Americas.

Publicis snatches Mars’ media business from WPP
EssenceMediacom retained the brands’ $1.7 billion USD media account in 2022 after a 10-month review.

Initiative Canada secures OCS media business
The renewed agreement extends their partnership through 2029.