Andrea Hernandez

Contact Andrea by sending an email to ahernandez@brunico.com

Articles by Andrea Hernandez

Spotted! McCain opens cafe to bring french fry-loving friends together

The pop-up is part of a new brand platform that revolves around the idea that fries can connect people.

TVA Sports announces new and returning sponsors for hockey season

Uber Eats, Hyundai, TD Bank, Desjardins Entreprises and Intuit QuickBooks join as partners.

2024 AOY: How Initiative is investing in its greatest asset

The media agency picked up the Gold medal for its work with the CBC, Destination Canada and Black & Abroad.

ParticipAction increases spend in digital by partnering with streamers

The nonprofit launches its latest “Watch and Move” campaign on Netflix, Roku, Pluto TV and linear, too.

Black Diamond partners with Postmedia to freshen up food banks

The Lactalis brand has also increased its spend on digital media.

Snapchat posts revenue jump, thanks to audience tracking tool

The total number of advertisers doubled, with active users also increasing for the quarter.

Amazon brings AI shopping assistant Rufus to Canada

The e-commerce giant launches the tool as other tech companies revamp their own chatbots.

The Brick dominates the TV market, followed by Tim Hortons

The retailer increased its spend compared to the previous TV buying week, according to AdEase.

The Weather Network sees 94% traffic bump

The channel experienced the increase in audience numbers over the last year, according to Numeris.

Why Simply Spiked is betting on Tinder for the first time

The Molson Coors brand is launching a new social-led campaign to promote its first LTO.

Toyota ups radio spend, Desjardins Group pulls back

Government of Quebec was the third most active advertiser from Oct. 21 to 27.

Hockey Moves: Carlsberg, Gatorade and Hellmann’s

The latest in hockey marketing news, from a new beer sponsorship to a partnership with player Sarah Fillier and game day recipes.

WestJet makes biggest media spend in years

The latest integrated campaign introduces a new brand platform and identity for the airline.

Media News: Wealthsimple launches lifestyle rewards program

Meanwhile Snapchat unveils upgrades to its UX features.

CFL signs Coinbase as first crypto partner

The sponsorship includes a social media campaign as well as in arena promotion.