Andrea Hernandez
Industry News: Teads expands offer with more CTV ad space
Meanwhile, Netflix adds a new director for public policy in Canada and OpenAI considers introducing ads to its products.
Destination BC uses immersive car wash to bring the province to Germany
The activation is part of the company’s effort to highlight the province’s unique attributes, including its rainforests and northern lights.
FGL increases spend and takes the lead in AdEase Radio
Spence Diamonds ranks as the second most active advertiser, followed by Shoppers Drug Mart.
Ontario HIV Treatment Network buys big on OOH to raise awareness
The nonprofit is launching a multi-phase campaign on HIV risks, prevention and testing alternatives.
Scene+ joins with a bevy of brands to launch gift card program
Partners in the new program include Home Hardware, TJX, Sobeys, Safeway and FreshCo.
Meta grants new features to Threads and Instagram
Both social media companies have tweaked their platforms to improve user experience.
Spotted! Lindt brings bliss to the Winter Village
The holiday activation, which will be promoted by influencer collaborations, is meant to highlight chocolate-inspired moments of happiness.
W Network signs new sponsors for Christmas programming
Warner Music Canada, Simon & Schuster and Penguin Random House are among the partners.
Intact becomes a founding partner of the PWHL
The company will work with the league to create programs that expand access to games for disadvantaged youth.
Media buyer insights: Is Bluesky a good bet for advertisers?
Founded by Twitter creator Jack Dorsey, the social network has experienced impressive growth in recent weeks.
Telus focuses on digital video for “Better” campaign
The brand’s latest campaign encourages Canadians to donate to the company’s scholarship program through a sweepstakes.
IPG Mediabrands launches AI initiative with Google
Both will develop beta projects for select clients across the agency’s Canadian portfolio.
Crave boosts its buy and leads AdEase TV ranking
Leon’s Furniture and McDonald’s also increased their spend compared to last week.
Spence Diamonds tops AdEase radio ranking
McDonald’s, which had dominated the airwaves over the past few weeks, did not appear on the list.
Disney debuts first Sponsored Snap in Canada
The post appears in the inboxes of the social network’s users over the age of 18.
