Andrea Hernandez
CBC partners with celebs for first “unified” holiday campaign
The broadcaster is encouraging viewers to donate to their local food banks.
Media Moves: Snapchat and Roblox make updates to increase online safety
Plus, Instagram is testing the option for users to reset their content recommendations.
Ferrero Rocher taps luxury brands to elevate its connection with holiday hosts
The brand’s latest campaign revolves around a contest with luxurious “prices” and experiences.
Huggies turns moms’ heartbeats into sleep tracks
The launch is part of the brand’s platform, which focuses on how important hugs are for baby’s development.
Media News: Bell brings 51 radio stations into the iHeartRadio app
Meanwhile, Rogers lays off dozens of workers.
Behind the Buy: Decathlon prioritizes social for its Black Friday campaign
The retailer is offering shoppers a healthy alternative to offset financial and mental stress.
Dairy Farmers of Ontario brings milk and cookie tradition for Santa to a pop-up
The activation is the first of its kind launched by the brand to support its annual Christmas donation.
The Brick moves to the top, McDonald’s remains in second place: AdEase TV
In the week of Nov. 11 to 17, the retail notched up 2,108 combined incidences.
Media buyers weigh in on blockbuster Tyson-Paul bout
Despite technical glitches, the fight reached a mass audience and increased subscriptions.
Samsung Ads updates Reach Advisor to offer more audience intel
First launched in 2023, the company’s updated tool will now provide post-campaign reports in addition to pre-campaign.
McDonald’s stays at the top of AdEase’s radio ranking
With 7,869 combined occurrences, the QSR landed first in Vancouver, Calgary and Edmonton.
Discovery+ names Media Pulse as its Canadian sales partner
The company is now handling ad placement for the streamer including shows from different networks such as Discovery Channel, HGTV and Food Network.
WestJet surprises Winnipeg airport passengers with the Grey Cup
The airline is the official partner and vacation tour operator of the CFL.
Spotted! Ghirardelli brings its giant San Francisco sign to Toronto
The chocolate company wants to reach Torontonians during significant events in the city, like Swift’s “Eras” tour.
People Moves: Glassroom and Cossette Media make strategic appointments
The former agency creates new roles to support its growth, while the latter looks to better develop its digital offerings.
