Andrea Hernandez
Outbrain completes the acquisition of Teads
Both companies will merge their respective brand and performance offerings to create an omnichannel platform.
Behind the Buy: Seneca goes personal to leverage TV, digital and OOH reach
The latest campaign relies on the institution’s winning media plan to create emotional resonance with its target audience.
People Moves: Pelmorex promotes Maureen Rogers
And Quebecor appoints a new general manager for its sales arm.
RBC diversifies its media plan to engage with young Canadians
The brand increases its investment in social media to promote its RBC Training Ground talent identification program.
YouTube brings its creator takeover ad unit to Canada
Advertisers can now buy 100% of the ad inventory of some of YouTube’s biggest creator channels.
Meta’s revenues increased by 22% in 2024
Digital advertising accounted for most of the company’s revenue, according to its latest earnings report.
Canadian online regulation could be in Trump’s crosshairs
The new U.S. president signed an executive order to withdraw the country from an international effort to establish digital tax rules.
Flip is gaining in popularity as TikTok’s future remains hazy
Chinese app RedNote is seeing its numbers grow exponentially, too.
Tim Hortons boosts TV presence and takes top spot in AdEase
The most active groups were QSRs, furniture storres, and TV and streaming services.
Industry News: Amazon launches AI ad product within its DSP platform
Meanwhile, a new roster of agencies and brands subscribe to NLogic’s Video Planner.
Meta is testing ads on Threads
Image-based ads will appear in the platform’s home feed for a small percentage of people.
Behind the Buy: Activia’s healthy gut challenge gets a digital boost
The media plan includes a particular focus on women who use Pinterest.
Spence Diamonds ups radio spend while Subway pulls back
Rogers and Subaru are among the advertisers that moved the most on the AdEase ranking.
Native Touch acquires Pharmacy Media Network
With the acquisition, PMN’s in-store media will be integrated with Native’s advanced data platform.
Hellmann’s taps into social media recipe trend
The brand’s new campaign includes content created in partnership with chefs to re-position its vegan mayo.
