Andrea Hernandez
Subaru tops TV advertiser list with most occurrences: AdEase
QSRs, furniture stores, and TV/streaming services lead category spend.
Sleep Country responds to IKEA’s “u up?” campaign with sassy billboards
The brand’s new campaign “Sorry, I was asleep” relies on OOH ads near IKEA locations.
Government of Canada increases ad spend, leads the pack: AdEase Radio
Desjardins Group and Toyota trail closely behind in the latest report on radio ad spend.
KO Média boosts its ad business with L’actualité and special issues
The publisher is encouraging Quebecers to shop local with a series of issues.
Meta launches Testimonials on Instagram
The giant tech is also working on its new fact-checking program, Community Notes.
e.l.f. takes to the ice this season with in-arena activations
With 45% of the team’s fan base being female, the cosmetics brand aims to reach a wider audience.
Junos ink official soap and whiskey sponsors
The awards have already secured sponsorship deals with Skip and TD.
Empire makes a significant media investment amid tariff tensions
The company’s retail banners are promoting its shop local messaging across several channels.
RBC replaces Tim Hortons at the top of the ranking: AdEase TV
With 2,589 incidents, the bank placed first in Vancouver and Calgary, second in Toronto, and third in Montreal.
Skip becomes Junos delivery app partner
The partnership follows the agreement renewal with TD as the principal sponsor and official bank of the awards.
IKEA slides into sleepless Canadians’ DMs
The brand aims to create resonance among consumers as the mattress sector becomes more competitive.
Media Moves: Instagram and Bluesky launch new features
Plus, Amazon is killing its TikTok-like, short-form video and photo feed.
Spence Diamonds holds the lead for four weeks in a row: AdEase Radio
The jeweler scored more occurrences compared to the previous radio buying week.
Bell puts iconic sports play on display in Raptors AR activation
The company introduced it during Goat Night at Scotiabank Arena.
Media News: TikTok returns to Apple and Google stores
Meanwhile, Reddit will launch an enhanced search experience this year and YouTube incorporates a new AI tool.
