Andrea Hernandez
Little Canada joins ‘Buy Canadian’ movement with new mini OOH ads
The company is launching a new initiative to offer “little” free ad space to Canadian-owned businesses.
IKEA dominates radio airwaves, outpacing Government of Canada
QSRs, furniture stores and internet services remained the top spending groups, according to AdEase.
Home Hardware named title sponsor of Blue Jays Central Studio
The two brands have been partners for nearly 20 years.
NSL’s inaugural campaign focuses on digital
The league aims to tap into experienced female athletes already involved in the digital sports landscape.
Epitaph exposes ‘Garbage Media’ buy with promotional stunt
In collaboration with Rethink, the media agency has installed a mini billboard in an alley in Toronto and sold it to different brands.
Industry News: Publicis Groupe Canada acquires Moov AI
Plus, Havas appoints Dan Hagen and Jamie Seltzer to global leadership team.
People Moves: Matt McGowan leaving Snap
Meanwhile, Prospect Media adds VP of media.
Simons kicks off first sports sponsorship deal with the NSL
As a fashion partner, the brand will dress the league’s reporters and create content highlighting the players’ styles.
Pet Valu using Canadians’ screens to inspire playtime with pets
The brand’s new ad will air on Home Network, Amazon Prime, mobile games and social media.
Tim Hortons takes the lead, McDonald’s falls to second: AdEase TV
The Canadian brand boosted their ad buy compared to the previous buying week.
Government of Canada stays at the top with IKEA trailing behind: AdEase Radio
Rounding out the top five for the week were BCE, Subway and Desjardins Group.
Google says news content has minimal impact on ad performance
The search giant conducted a test in eight European markets, hiding news content from search results.
BMW announces partnership with TPC Toronto golf course
The deal includes vehicle showcases, immersive on-site experiences, exclusive parking privileges for BMW owners, and electric vehicle charging stations at the venue.
Walmart Canada expands ad capabilities for marketplace sellers
The retailer’s new platform allows advertisers to buy sponsored product ads on the company’s website and mobile app.
Crown Royal’s whisky barrel truck drives XM campaign
A barrel-shaped whiskey truck is hitting the road, offering immersive experiences for locals.
