Andrea Hernandez
Behind the Buy: SHN says it’s expanding OOH presence as it finds success
The foundation is launching the third campaign of its “Love, Scarborough” initiative with a new message.
Volkswagen accelerates into top spot in radio ad ranking
McDonald’s also re-entered the AdEase chart for the week of October 6 to 12 after dropping the previous week.
Asahi Super Dry pop-up evokes Tokyo-inspired nightspot
The activation is supported by paid and earned media, OOH ads and partnerships with influencers.
Wattpad names Raven Performance as media AOR
The agency will focus on search, social media and programmatic to target Gen Z audiences.
Industry News: TikTok introduces Smart+, other ad tools
Meanwhile, Wrango launches a marketing platform to reach healthcare professionals and CosmoGO makes its first theatrical release.
McDonald’s holds top spot in TV ad ranking: AdEase
QSRs consistently top the ranking as the #1 category across all four cities.
People Moves: Numeris and NLogic announce senior appointments
Plus, media and creative agency Elton appoints new president as part of merger with EmotivContent.
TD’s ‘Thank You’ campaign returns with interactive heart-shaped light
The multimedia effort includes targeted ads on Netflix and YouTube, plus OOH and social media.
AdEase shake-up as Spence Diamonds tops radio ad ranking
The most dominant category for week of September 29 to October 5 was grocery stores and supermarkets.
Spotted! Cheetos unveils sparkly Puffs in Toronto activation
The brand is launching a glittery new design for its iconic orange Cheetos Puffs bag.
TikTok targets tourism brands with new ad unit
Travel Ad tool is available in three formats: single video, catalogue video and carousel.
SiriusXM Canada unveils 2025-26 NHL season coverage
Starting Tuesday, the NHL Network Radio channel will feature expert analysis and live play-by-play of every game.
Spotted! Skip + Shoppers pop-up aims to reinforce brand promise
The delivery platform has been expanding its portfolio into retail categories, now including Shoppers Drug Mart.
NSL partners with YouTube Canada to expand reach to younger fans
The league and the platform will work together to create brand integration opportunities.
Tahini’s makes big bet with largest media investment to date
The multichannel plan includes OOH, paid social, influencer collabs and in-store activations within the channel mix.
