Andrea Hernandez
Publicis snags Coca-Cola’s North American media account from WPP
The agency will take over the account, which spends around $700 million in the U.S. and Canada.
Industry News: Lego celebrates hockey with immersive brand experience
Meanwhile, PWHL Unity Games will feature artwork by an Indigenous artist and special appearances.
Spotted! Disney’s Snow White takes over the halls of Casa Loma
The stunt follows other activations the studio has launched ahead of the release of its films, including Wish and Inside Out 2.
Spotted! Cheez-It launches first-ever branded getaway
The brand teamed up with a hotel in Prince Edward County to offer a two-night getaway experience.
Skip teams up with TikTok for first-ever Junos Orange Carpet livestream
The behind-the-scenes broadcast will hosted by Canadian actor and content creator Boman Martinez-Reid.
Media Moves: Redbrick acquires newsletter advertising platform
Meanwhile, Pinterest is testing tags on AI-generated images.
Interprovincial Lottery Corporation pushes Subaru into second place: AdEase TV
With 1,928 occurrences, the company landed first in Toronto, second in Montreal and fourth in Vancouver.
Google must divest Chrome, but it can still invest in AI: DOJ
Canadian media leaders weigh in on what this may mean for marketers.
McDonald’s surpasses Tim Hortons in radio ad buy: AdEase
Subway came in as the second most active advertiser, followed by BCE.
Raptors launch 3×3 tournament with Crispers
The activation is supported by QR-coded billboards that direct passersby to a new AR game.
Spotted! Mercedes-Benz tackles shopping mall mountains
The automaker is launching a stunt in prime venues in Toronto, Montreal and Vancouver to promote its latest SUV.
Taboola launches performance platform Realize
The tool works similarly to a DSP, but has direct connections to the company’s network of publishers.
Spotted! Warner Bros. Pictures Canada brings Minecraft to life
With the walk-in exhibition, the studio is offering Yorkdale Mall visitors a peek into the world of the movie.
Toyota signs on as exclusive auto partner of the NSL
Intact Financial has also become a founding partner of the league and three of its teams.
Pattison expands its presence in Niagara with new partnership
The company will manage and sell ad space across Niagara Transit’s fleet of more than 180 vehicles.
