Bree Rody

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody
LI-Hed

Quebec will soon get its own local Love Island

The show has been a hit with sponsors so far – now it’s hoping to capture French-Canadian audiences.

media city

Media City, Signpatico join forces to become Vendo

The two companies are using their regional footholds as an advantage in their growth strategy.

PrintDigitalNews

Newspaper reach, influence continues to drop

The bright spot is community news, where reach is still strong among all demos.

Brothers

Nerf’s new content program is all about brotherly love (and rivalry)

A social campaign, featuring Brady and Matthew Tkachuk, highlights the fun of playing with (and competing with) your siblings.

hummer EV

The verdict: How GMC used social to rethink a big reveal

Trade and auto shows were on the back burner, so the manufacturer rewrote its own playbook, down to the timeline.

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ICYMI: Shareholder shakeup at MediaCentral

Plus, Signal Hill gets ready for more podcast insights, and CBC expands its political coverage.

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Media revenue is resilient at Rogers

The telco has the NBA, MLB and NHL to thank for delivering with its media segment.

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Magazines show a notable dip in product influence

Readers are less stuck on print than before, and the desire to purchase featured products might be eroding slightly.

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Vision7 acquires affiliate marketing agency AIM

CEO Joseph Leon shares why the practice is becoming more crucial these days, especially for media agencies.

Snap

Snap opens the Q3 earnings season on a high note

The first of the major social media companies to report its revenue and users for the quarter did not disappoint. In fact, it exceeded expectations.

RBC Training Ground Toronto June 2, 2018

How Training Ground is picking up after a year of disruption

Senior director of marketing Shannon Cole on how its new tactic is changing up the media mix.

masked-singer

Masked Singer, SNL stay on top: Numeris

While the same shows remained in the top positions, AMAs were notably lower after recent premiere weeks.

snapchat

Snapchat makes a bang with Sounds

The platform is following in the footsteps of Instagram and TikTok with an official music library to enhance content.

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Exclusive: Blue Ant Media acquires MobileSyrup

The company was looking to expand its digital scale with a distinctly Canadian brand.

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Auto zooms back with a vengeance on Toronto radio: Media Monitors

Th category also continued to climb in Montreal, but government remained on top.