Bree Rody
The summertime screen slump didn’t last: study
Due to the second wave, cooler weather and even some difference with reporting – Canadians are upping their content consumption again.
TV, radio, OOH and digital demand up at Bell Media
The company still struggled with lower ad demand and subscriber revenue, but many improvements were made.
Revenue down 16% for Stingray
Despite a double-digit decrease, the company saw a marked improvement from Q1, with operating expenses down significantly.
The Amazing Race takes the top, but its views slide: Numeris
With The Masked Singer taking a week off, no show this week cracked two million views.
Michael Beckerman lands at Torstar
The former MKTG CEO has a long history with new co-owner Jordan Bitove thanks to their decades in sports industries.
Circle K goes to MediaCom
The global account move consolidates its NA and European USD $90 million media spend.
People Moves: GroupM global, TLN and more
Plus, La Presse staffs up at the senior level as it focuses on transformation.
Auto categories soften in Toronto, Montreal: Media Monitors
GoodFood took the top spot in Toronto, while the Provincial Government increased its presence in Montreal.
Amazon made nearly $5 billion from ads in Q3
While its commerce is obviously benefitting from the pandemic, advertising is also on a major growth trajectory.
Ad revenue steady for TVA Group this quarter, but magazines still down
The resumption of hockey was beneficial – and also expensive – for the company.
How (and why) one B2B brand is approaching the branded podcast genre
Schneider Electric is using a mass vehicle to promote a niche part of its business, but says the timing couldn’t be better.
Q3 roundup: Facebook, Alphabet and Twitter demonstrate big tech’s bounce back
The sore spot for some appears to be user growth, which rose early in the pandemic but has since slowed.
Global adds more November premiere dates
Despite TV premieres rolling out more gradually, buyers are reporting that those who didn’t opt-in early are seeing inventory strain.
