Bree Rody
ICYMI: Wavemaker recognized for workplace culture
Plus, COMMB gets a new member and CBC’s new show tackles “humour resources.”
GroupM leads globally, Omnicom in Canada: RECMA
The rankings are based off of qualitative scores including resources in digital and content, and client profile.
Ad revenue rebounds for Spotify
The quarter added almost three times more ad-supported users during the quarter than it did paying subscribers.
TheScore’s Q4 revenue cut in half
While the summer months were difficult for the company, a strong September means Q1 is shaping up well so far.
Masked Singer continues its hot streak: Numeris
Some shows posted improvements, but a returning favourite knocked a rising star off its throne.
Pinterest teams up with YSL Canada for new ad format
The social platform is adding video to its shopping catalogues in an effort to create some holiday shopping magic.
Elle Canada shutters Toronto office, eliminates four jobs
The magazine will continue to operate, although editorial will be run out of Montreal with assistance from freelancers.
Auto remains hot in Toronto and Montreal: Media Monitors
Finance, QSR and professional services saw consistent lifts as well.
Could Canada’s ad spend recovery be swifter than other countries?
SMI’s data shows that digital was barely down this quarter, and TV is faring better here than in other nations.
Quebec will soon get its own local Love Island
The show has been a hit with sponsors so far – now it’s hoping to capture French-Canadian audiences.
Media City, Signpatico join forces to become Vendo
The two companies are using their regional footholds as an advantage in their growth strategy.
Newspaper reach, influence continues to drop
The bright spot is community news, where reach is still strong among all demos.
Nerf’s new content program is all about brotherly love (and rivalry)
A social campaign, featuring Brady and Matthew Tkachuk, highlights the fun of playing with (and competing with) your siblings.
The verdict: How GMC used social to rethink a big reveal
Trade and auto shows were on the back burner, so the manufacturer rewrote its own playbook, down to the timeline.
ICYMI: Shareholder shakeup at MediaCentral
Plus, Signal Hill gets ready for more podcast insights, and CBC expands its political coverage.
