Bree Rody

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody
Ikea

Categories slowly return to radio; hotels and furniture show promise

Data from NLogic shows that rebounds haven’t been as clear-cut as on TV.

Amazon

New study reveals Canadians like digital for deals, TV for influence

New research from IMI shows that as ecommerce increases, new expectations are emerging around ads.

mervin-ruth

CBC appoints new regional managing directors

The two positions will focus on the creation and development of programming for local TV and radio.

Retro TV

Which categories invested most in TV during lockdown?

The retail category looks a lot different than it used to.

rogers

ICYMI: Pinterest, Rogers Sports & Media make new commitments to social justice

Plus, Global adds new specials and a unique new comedy.

laPressePlus

La Presse takes another big step toward a post-cookie world

A partnership with European data firm Mediarithmics will allow the company to build better profiles of its users.

joshua-hoehne-rvCnQeldxys-unsplash

Has the pandemic made older Canadians more tech-savvy?

More are engaging in social media, as well as ecommerce, which is predicted to take in $59 billion in ad spend this year.

SoccerShutterstock

DAZN brings Canadian sales operations internal

An uptick in Canadian brand deals have led the streamer to rely more on dedicated in-house talent for the market.

nationalPost

Additional layoffs reported at Postmedia

Page designers and graphic artists have been affected by the cuts, which are part of cost-saving initiatives.

Amazon

The saving grace of 2020 ad spend? Ecommerce platforms

Tens of billions will go toward ads on Amazon and Alibaba next year as advertisers focus more on bottom-funnel metrics.

schittsCreek

With the Raptors out, Canada rallied behind the Emmys: Numeris

Meanwhile, Quebecers continued to tune into local favourites.

Screen Shot 2020-09-29 at 9.07.33 AM

The Verdict: How did Taco Bell’s Snapchat buy impact store visits?

The platform helped the QSR look beyond brand lift and purchase intent as proof points for a social campaign.