Bree Rody

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Articles by Bree Rody
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BuzzFeed opens Tasty Studios in Toronto

While the company has already worked with Canadian brands, the studio is meant to help it develop deeper relationships and build its number of local partnerships.

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ICYMI: Comscore partners with Twitch

Plus, Food Network Canada is set to premiere a new original featuring the chefs of tomorrow, and Schitt’s Creek says good-bye.

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The latest in cancellations: Sports, U.S. Upfronts and more

As businesses and bodies take measures against COVID-19, the media and entertainment industries have made significant changes.

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TV providers lost a combined 278,000 subscribers last year (report)

Ottawa-based Boon Dog has found that service providers are losing pace with household growth.

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Media drives revenue lifts at Quebecor

The company benefited both from media acquisitions and lifts in specialty subscription, and is now focusing on its 5G roll-out.

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Snap makes Lens creation more accessible

Lens Web Builder will allow brands to create lenses from templates, regardless of their 3D development background.

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What the NBA’s suspension could mean for advertisers

As the NHL still has yet to make a decision on the remainder of the season, there are several scenarios that could play out with advertisers.

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How ad spend allocation could shift during (and post) COVID-19

Will OOH slump? Will digital surge? Investment experts from GroupM and Dentsu say it’s not so simple.

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The Good Doctor grows its audience: Numeris

Medical dramas were on top, with Grey’s closely following The Good Doctor.

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MiC Roundtable: Impact beyond investment

As the industry braces for even more changes – from cookies to privacy regulation – how are marketers adapting, and how are they leaning on their agencies?

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How biddable inventory matches up with ad spend (study)

MiQ’s latest study looks at availability of inventory and spend across video, display and audio programmatic.

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Tims takes Toronto and Montreal: Media Monitors

The QSR also says it’s leaning into radio and digital to get the message out regarding changes to its Roll Up The Rim promotion.

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How Canada fared in WARC’s Media 100

Touché! founder Alain Desormiers reflects on his agency’s success on the list and his hopes for awards shows in the wake of COVID-19.

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MiC Roundtable: What’s happening with influencer investment?

As the focus hones on what’s new and now in investment, the spotlight shines on influencers – and how agencies are handling them in the new decade.

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Captain Morgan kicks off new Canadian soccer sponsorship

The brand has expanded its MLS partnership to Canada in an effort to tap into buzz around the growing game.