Bree Rody

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Articles by Bree Rody
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Desjardins steps up with Montreal International Black Film Festival

The financial institution will grant young people free access to digital screenings.

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Toronto and Montreal both see mixed results on radio

Auto categories were up and down in both markets.

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How have programmatic metrics changed amidst COVID-19?

A new global study from Perfect Audience also reports marketers’ budget plans.

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All aboard the tea-tea-see!

Will Twisted Tea’s creative double-entendre wrap catch city-dwellers and streetcar users in their tracks?

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Transit traffic still down, but highway billboards have new life

Plus, Montreal and Vancouver are already seeing inventory scarcity.

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ICYMI: Zoomer sells proprietary software for $7.5 million

Plus, Global gets a new afternoon show and Index reinforces the safety of its inventory.

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Major League Soccer comes back, plans expanded postseason

Bell Media’s TSN retains exclusive English-language broadcast rights to the league.

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People Moves: Carat, Theo and more

Plus, Enthusiast Gaming makes an acquisition and staffs up accordingly.

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Tech and media vet takes top post at GroupM North America

Kirk McDonald’s philosophies include making advertising less interruptive and a “more valued part of the media experience.”

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The Raptors keep breaking records

Despite playing an afternoon match, the Raptors pulled in their biggest audience for a first-round Playoff game ever.

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Shows pick up steam as Canadians flock to TV screens: Numeris

Hockey Night in Canada is back, but non-sports programs are buzzing too.

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How will brands cope with the CFL’s season cancellation?

The league’s main appeal is at a regional level – so how can sponsors replicate that loyalty without games?

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Some Toronto categories cool, Montreal heats up: Media Monitors

Auto categories picked up steam in both cities.

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Sportsnet, TSN usher in the Raptors return

Coach Nick Nurse has said he enjoys afternoon games. Hopefully fans will as well, as most broadcasts will take place mid-day.

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Broadcasters banking on hometown pride with CPL season

CBC Sports’ Chris Wilson hopes the regional appeal of the Canadian Premier League will help win points with underserved markets.