Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
retro radio

Goodfood returns to top Toronto airwaves: Media Monitors

Meanwhile, the Government of Quebec continued to purchase the most radio spots in Montreal, while McDonald’s activity surged in both markets.

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Corus extends a digital content partnership into linear TV

Appleton’s “Hidden Gems” series is not only running on male-centric Complex, but broadening its reach with programming blocks across three Corus networks.

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Publishing heavyweight Future is opening a Canadian division

The owner of 160 titles, including Marie Claire, Guitar Player and Tom’s Guide, is looking to provide more opportunities for local brands in response to high Canadian readership.

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How Popeyes is hyping chicken nuggets in Canada

Compared to the big, buzzy launch of its chicken sandwich, the QSR is focusing more on social and specialty TV.

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Ecommerce and online video will drive ad spend recovery this year

Zenith’s latest Advertising Expenditure Forecasts also reveals that social media will overtake paid search for the first time.

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Optable links up with Sharethrough to focus on first-party data

Sharethrough is promising publishing partners next-generation data connectivity technology to help them leverage first party data safely.

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Spotted! Subaru builds an outsized OOH

The automaker conveys the size of its latest SUV, with a poster too big for its frame.

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Canadian Tire renews partnership with COC for eight years

The uniquely long-term partnership also reflects sustained engagement the COC has seen from partners for the game.

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Hardbacon’s first foray into TV provides more credibility

The personal finance app is typically digital-first, but is also seeing opportunity with targeted Radio Canada ads.

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TikTok focuses on traditional media in first North American campaign

The social platform is relying on TV and radio to show 90% of Canadians the kind of content its creators come up with.

Kraft

Spare some ad space? Kraft Heinz Canada donates its media

The CPG uses its peanut butter brand’s “Stick Together” positioning to amplify restaurants’ delivery and takeout services.

Global guys

Global refreshes AM640 lineup

The news and talk radio station gets a new schedule as ratings rise against competition.

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The risk, the grey areas and the blame: Brand safety in 2019

IAB Canada’s annual event focused on who’s responsible for preventing (and cleaning up) the mess.

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Identifying ‘fake news’ a top priority for readers: study

A new report finds fake news top of mind for Canadians, and many are consuming multilingual media.