Craig MacBride
Dentyne Canada goes in for the kiss
With a new Facebook app, the Kraft brand wants to know what Canadians think about public displays of affection.
Sunwing Vacations hits sun-starved TO: Media Monitors, Jan. 24 to 30, 2011
In this week’s radio ranking, the travel site was #1 in the Big Smoke, and Alarmforce remains tops in Montreal.
Juno Awards sing with new and returning sponsorships
Chevrolet, Garnier and Rogers are on board as broadcast sponsors, while Live Nation takes over sponsorship of the Juno Fan Choice Award.
Lavalife looks to heat up February
The dating site is offering its first-ever month-long free trial for hopeful February romantics. A Toronto media campaign supports the move.
TSN lands soccer and cycling from Europe
The broadcaster has reached agreements to be the exclusive Canadian broadcaster of the next two UEFA Euro tournaments and the Tour de France.
The Verdict: The NHL’s Guardian Project animates fans
The unconventional promotion generated 1.2 million votes on Facebook, surpassing league expectations, the NHL’s Mark Shultz tells MiC. Up next: TV.
Contiki Holidays Canada wants Canadians to ‘do it’
Through a mix of paid, earned and owned media, the travel company is hoping to seduce its target demo with a racy new campaign.
Dove adds dads to the All-Star lineup
The Unilever brand debuted a 30-second vignette featuring a real-life all-star to launch a new Men+Care campaign and products.
Super Bowl sales ‘best ever,’ CTV’s Brace says
Network exec Rick Brace says advertising and sponsorship sales have topped pre-recession levels. PepsiCo Canada, Labatt, and Hyundai are back as Bowl broadcast sponsors.
BBS Media is homeward bound with new rep deal
The Toronto firm will be handling Haven Home Media’s Canadian inventory.
CIBC helps Marilyn-watchers manage money
The bank is sponsoring the Marilyn Denis Show and offering up experts for monthly segments.
Pizza Pizza returns to #1: Media Monitors, Jan. 17 to 23, 2011
In this week’s radio rankings, the QSR takes TO and Alarmforce is back on top in Montreal.
Niagara gets new digital news channel
A Category 2 digital channel carried exclusively by Cogeco, NNTV will feature a local newscast loop from 5 to 11 p.m.
First Calgary Financial rebrands
The financial institution is showing off the special talents of its members with a slate of TV ads, complemented by print and online.
Can eTalk help Ken win Barbie back?
Mattel Canada and CTV Brand Partnerships enter the couples-counselling business for tonight’s episode of the celeb culture show.
