Catherine Phillips
Bell Media goes multiplatform with renewed UFC deal
The partnership will see content move beyond linear TV to social and OTT.
Elizabeth McCune on in-housing, talent and the supply chain
GroupM’s chief growth officer reveals where she sees the industry going and what she thinks should be left behind.
Tim Castree named North America CEO at GroupM
Moving from his position as global CEO of Wavemaker, Castree will be responsible for improving strategy and operations across the U.S. and Canada.
Who were Twitter’s top Canadian brands?
Wendy’s, AmEx and Paramount Foods were lauded for their launches, influencer strategies and more.
Spotted! Whisky gets the artistic treatment
Lot No. 4 put the spotlight on local artists and music to highlight its whisky.
Andrew MacLeod on facing off against the duopoly
The president of Postmedia on staying afloat in a floundering industry, and how cannabis changed the game.
Astral digitizes Montreal underground
Bell Media’s OOH division has paired with Transgesco to upgrade three high traffic Société de transport de Montréal stations.
People moves at Adapt, theScore and StatsRadio
At theScore, a new VP hire signals the industry’s growing interest in e-sports.
Corby renews TTC New Year’s Eve sponsorship
This is the sixth year that the alcohol brand has partnered with the TTC to provide free rides on the last night of the year.
ICYMI: Court order obtained in Torstar, Postmedia investigation
Also, The Globe and Mail partnered with Effie Canada and Ron Burgundy gets his own podcast.
Comscore, Vividata zero in on audience insights
The Plan Metrix Multi-Platform combines Comscore’s digital audience insights with Vividata’s consumer survey data.
TV and OTT subscriptions almost equal: study
Plus, Amazon Prime and Sportsnet Now are making waves.
Why Carol Cummings sees ads in Netflix’s future
The long-time director of broadcast solutions at IPG’s Media Experts makes her wish on the annual Industry Wish List.
Muskoka Brewery taps a new crowd with Mirvish deal
The microbrewery is using the partnership as a chance to dominate a space beer is not typically associated with.
Broadsign expands offering with new partnership
The Montreal-based DOOH company inked a deal with mobile-first agency MobPro.
