Catherine Phillips
Quebec publication gears up to wind down print business
According to president and CEO of Groupe Capitales Médias, Le Soliel will cease publication of its print newspaper in the next five-to-ten years.
Who’s activating at the Grey Cup?
Shaw, Nissan, and Mark’s are partners for this weekend’s football match.
ICYMI: Networks pitch CRTC to replace OMNI
Plus, CBC has announced its holiday programming schedule, and LinkedIn is rolling out a student-focused feature.
Consumer perceptions spoiled by unsafe ads: study
Even when content was perceived to be “safe,” failure to align with a brand or category affected perception.
Federal government pledges nearly $600 million to media
Finance Minister Bill Morneau called the measures an effort to “protect the vital role that independent news media play in our democracy and in our communities.”
How Vitaly spends its social marketing dollars on Black Friday
The Toronto-based jewelry designer Vitaly has rolled out extensive social campaigns to promote its brand internationally.
CTV leads national charts: Numeris
CTV’s Big Bang Theory, Young Sheldon and The Good Doctor were the top three programs for the week of Nov. 5 to 11.
Grey Cup boosts fan interaction with game-day app
MySeat Media will keep fans updated on event info while serving as an extension of the Grey Cup’s advertising.
Mediabrands Canada appoints new CFO, VPs
The VP hires are both in the data and technology sector.
FrontRunner steps into retail with Adidas OOH campaign
The four-week “Here to Create” campaign appears in Adidas Canada’s flagship store windows in Toronto’s Yonge -Dundas Square this month.
RBC leads in Toronto, Montreal: Media Monitors
The financial institution was the top radio ad buyer in both Montreal and Toronto for the week of Nov. 12 to 18.
Italian Trade Agency pairs with Globe on custom mag
Gastronomia magazine is the latest addition to the Italian Trade Agency’s ongoing “Made in Italy” campaign.
Pirating isn’t only for the cord-cutters: study
According to the MTM, many people who pirate subscribe to OTT or TV, and have high household incomes.
Snap launches Lens partner program
The Lens Creative Partners program aims to help boost brand’s ability to deliver AR Lens campaigns.
Lise Watier, Quebecor launch multi-platform campaign
The campaign celebrates Lise Watier’s new spokesperson, Sarah-Jeanne Labrosse, and includes promotion from TVA publication Clin d’œil and Jean Coutu pharmacies.
