Catherine Phillips
New partnership aims to target based on TV habits
Advertisers will be able to digitally target people based on their viewing habits.
Spotted! Canada’s first parka-insulated yurt
You can book Woods and SportChek’s tent on Airbnb until the end of the year.
Snap launches friend-focused features
The social platform launched two new features in collaboration with Canadian software company Bitmoji.
Global adds Canadian original to midseason
The Corus-owned company has added another drama to its intense winter slate.
Investment in digital analytics is on the rise: study
More than half of CMOs surveyed spend at least a quarter of their ad budgets on programmatic tech.
Big Bang stays glued to #1: Numeris
This marks the CTV hit’s fifth week at the top of the national charts.
Oath dives into programmatic audio
The media company now lets advertisers buy programmatic audio ads through its recently launched Ad Platforms offering.
Financial services dominate in Toronto, Montreal: Media Monitors
The banks, credit unions, mortgage brokers and financial services category took the top spot in both Toronto and Montreal.
Marketers’ primary KPIs could change in two years: study
A new report by Xaxis found that Canadian brand marketers want and need to optimize digital display campaigns.
Corus nabs former Mindshare Canada director
Corus’ SVP of marketing and social digital agency reveals why Darcy MacNeil was the ideal choice to head its social content studio.
News media layoffs continue as La Presse, iPolitics make cuts
La Presse announced plans to cut up to 40 staffers through voluntary resignation the same day iPolitics cut five from its editorial team.
Women rule Canadian media consumption: report
Plus, live TV still comes out ahead of SVOD, according to the latest Global Media Intelligence Report by eMarketer.
Now you can find love on Facebook
Facebook Dating rolls out across Canada this week, but the company says ads will not be a part of the feature.
Distributel tunes into IPTV
The telco will work with California-based MobiTV to expand its offering, creating opportunities for custom ad delivery and interactive advertising.
Pattison Outdoor drives into Saskatoon
The new partnership includes over 100 transit vehicles and 38 transit shelters.
