Carey Toane

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Articles by Carey Toane

Consortium ramps up Paralympic coverage

Fresh off the Olympic ratings victory, the Consortium is running more hours of Paralympic coverage on TV, online, radio and print properties than ever before.


Huffington welcomes a brave new media world

From Heraclitus to Balloon Boy, Ad Week keynote Arianna Huffington elaborates on how the world has changes in terms of media, politics and our daily lives.


Dove seeks real men

Unilever’s new Dove Men+Care line will be on Canadian shelves this month, with a campaign launch slated for – where else? – the Super Bowl.


OMD wins Best in Media at CMAs

DDB takes home the first-ever Best of the Best award for Subaru Canada’s ‘Sexy Sumos’ campaign at the Canadian Marketing Association’s redesigned award show.


Perrier goes covert with secret society

Nestle Waters’ Perrier brand hits the bar scene with a plan to get the affluent club crowd to break out the bubbly, water, that is.


Strategy publishes Canada’s first augmented reality cover

Created by Toronto agency Secret Location, the three-in-one cover features the winners of the 20th annual strategy Agency of the Year award, the strategy Media Agency of the Year award and strategy’s B!G Award. And in another first, strategy’s sales team is helming a pay-what-you-can online ad auction for the CMA awards guide, with a portion of proceeds going to NABS.


Starcom MediaVest Group wins strategy Media Agency of the Year

At an awards ceremony in Toronto last night, SMG CEO Lauren Richards also won strategy Media Director of the Year, while DDB Canada took strategy Agency of the Year Gold, and Juniper Park won strategy‘s B!G Award top honours.


A dozen make strategy‘s 2009 Media Agency of the Year shortlist

Ditto for the Agency of the Year shortlist. And to round out the field of candidates our juries will be assessing, nominations are now open for Media Director of the Year, until August 1.


The shortlisted: Canada explodes onto Cannes Film shortlist with 18 nods

Nine Canadian agencies make the cut; Cossette and Taxi lead the pack with three nominations each.


The shortlisted: Canada gets 15 chances in Design and Cyber

Leo B, Sid Lee and DDB take one in each Cannes category. Meanwhile, Radio, Outdoor and Media winners will be announced later today.


Oil spill campaign gets dirty

A tanker protest campaign covering loons on loonies by BC-based non-profit Dogwood Initiative contravenes the Currency Act, says Royal Canadian Mint.


Marketing Legend O’Reilly cites WiFi as the next radio frontier

Pirate Radio and Television co-founder says 3G radio will provide the medium with ‘a big kick in the pants.’

News satisfies Canadian demand for dish

Celebrity gossip site integrates advertising into content to reach 14-to-25 female demo.


Starcom MediaVest Group named Media Agency of the Year

And Mediaedge:cia’s Bruce Neve was named strategy‘s Media Director of the Year at last night’s gala in Toronto. Gold also went to Taxi, strategy‘s 2008 Agency of the Year, and Ogilvy was the B!G winner for its groundbreaking Dove play.


Starcom wins best creative media award

SMG’s Johnnie Walker Chinese New Year Campaign takes home the prize.