Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
screen-shot-2020-11-03-at-10.58.02-am-623x350

How Nissan served ads to 150 different audiences

The digital-first strategy, including a partnership with DAZN, helped engaged different targets from stargazers to sports fans.

netflix banner

As Canadian ad spend declines, one category is posting growth

Increase in consumer demand has somewhat insulated the category from the impact of the pandemic.

zestra

How Zestra targeted its sexual arousal medication

Havas used programmatic and careful OOH placement to reach its audience, despite content restrictions on social media.

CarpathianPrince / Shutterstock.com

Mediabrands drives strong growth for IPG in Q4

Strong performances from Mediabrand, FCB and McCann helped the holding company finish 2019 on a high note.

CarpathianPrince / Shutterstock.com

Advertising drives organic growth at Omnicom in Q4

The holding company’s advertising business grew by 5.1% for the quarter and 4.5% for the full year.