Emily Wexler
Next Big Thing: Phoning it in
R.I.P. QR codes. The next evolution in mobile marketing and commerce is almost here.
Next Big Thing: The NU world of TV advertising
With NUads, Microsoft Advertising is about to change television as we know it. So what does this mean for our industry?
Bell Media appoints CMO
Steven Bickley, who has been with the company for six years, takes the marketing reins.
Strategy seeks Media Director of the Year
The magazine announces an open call to nominate a media exec who has gone above and beyond this year.
Canada has one last shot at Lions glory
BBDO’s winning Skittles campaign is shortlisted in Titanium & Integrated.
Canada nabs two Media Lions, plus two in Radio
At the second awards gala at Cannes, the country walks away with one Silver for MEC and BBDO, and three Bronze.
Spotted! At Cannes: YouTube gets real with delegates
To prove its power as a marketing tool, the site invites festival-goers to recreate ads it made famous.
Canada has 15 more shots at Lions glory
John St.’s “Pink Ponies” and Sid Lee’s Bota Bota floating spa are among the shortlists in the Cyber and Design categories at Cannes.
Canada picks up three Lions at Cannes
Leo Burnett wins Silver and Proximity nabs two Bronze in Promo & Activation but Canadians are shut out of PR and Direct.
Doritos fans write the end
BBDO’s Tim Welsh talks about the early response to Doritos’ latest campaign.
PHD wins strategy’s Media Agency of the Year
At an awards ceremony in Toronto last night, Jungle Media’s Sheri Metcalfe won Media Director of the Year, while DDB Canada took Agency of the Year Gold, and Taxi won B!G Award top honours.
Boardwalk bootleggers peddle $25 off HBO
The new HBO series about 1920s prohibition is being pushed with street stunts, digital OOH and in-game promotion.
Spotted! at Cannes: Yahoo! brands the gutter
strategy‘s Emily Wexler finds Yahoo! branding everywhere she looks – even in Cannes’ most notorious of after-hours haunts.
Cannes: Eight more shortlisted for Canada
Rethink scores a nod in Design, while BBDO’s Doritos Viralocity campaign earns two in Cyber.
**FLASH** Cannes: Grey Canada wins Direct Gold
Grey takes home a Gold Lion for its cardboard record player for GGRP, while Leo Burnett nabs a Bronze for James Ready’s coupon billboard.
