Emily Wexler

Contact Emily by sending an email to ewexler@brunico.com

Articles by Emily Wexler
News

Wideawake’s online life for Death Row

The entertainment co plans to expand Trysomethingnew.ca, and create a Death Row online portal with potential brand collaboration opps.

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Notes from the Mediascape: Expedia tries foam-vertising

Expedia Germany thinks outside traditional media by pushing flight deals on cappuccinos.

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Off-the-cuff media for cuffwear.com

Cossette Media creates some custom ad-tailoring for the Toronto-based cufflink company.

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Radio sales fall in Q1

The economic downturn hits radio as sales decrease 1.2%.

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Canada capitalizes on its tourists

The CTC makes Canada the first country to promote itself with tourist-generated video content.

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Burger King gets poetic

The QSR chain links beef and poetry with its ‘Meat Haiku’ website.

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Rogers Sportsnet gets in the interactive game

The sportscaster is teaming up with LiveHive Systems for Game in the Game, which gets fans more actively involved in hockey.

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Knowledge Network gets a makeover

BC’s pubcaster is rebranded with a fresh, modern look, an amplified kids daytime sked, and a call to viewers to pass Knowledge on.

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Canadians make a splash at London International Awards

Several Canadian ad agencies are earning global recognition for their innovative campaigns by making it into the LIA finals.

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Molson sponsors TSN hockey

The beer company and the sports network team up to deliver Molson Canadian Wednesday Night Hockey.

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Metro thinks outside the cart

The chain is turning grocery carts into prams to show customers that a new store is born.

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Gear Drop launches ‘sick’ viral campaign

Hockey gear clean-up company gets attention with shocking viral ads featuring vomiting players.

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Weather Network site comes out on top

Theweathernetwork.com led web traffic in August, despite extensive Olympic coverage, and plans for site upgrades are in the forecast.

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Smart Set plays with fashion

The repositioned brand targets 20somethings with an interactive fashion microsite.

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YTV gets Indie

The youth net picks up new live-action tween comedy How to be Indie from Heroic Film Company.