Greg Hudson
Clearly Canadian becomes the official sparkling water of the Blue Jays
The drinks will be sold at the Rogers Centre for opening day on March 27.
Spotted! TD Insurance is making parking… softer?
The OOH campaign merges functionality with creativity, while attempting to build brand affinity.
Homz.io and real estate developers ditch American social media
The homebuyer web portal cited the political climate and general dissatisfaction for the move.
Sponsorship news: Volkswagen teams up with Canada Soccer
Plus, an iconic western pizza chain (temporarily) rebrands to honour an Edmonton Oiler.
Media Moves: Samsung TV shares some Pet Love
Plus, a Quebec tech site expands its relationship with MediaTonik and Kia Canada gets a social media boost.
Canadian Gov’t OOH campaign stresses the importance of skilled trades
The billboards will be placed on buildings and bridges across the country.
People Moves: Perry Macdonald leaving Bell Media
And Environics Analytics adds to its executive team.
Ontario court denies Meta et al’s move to dismiss school board’s lawsuit
The suit alleges social media interferes with the mental health and educational aspirations of students.
Narcity brings UGC to Locals.tv
CEO Chuck Lapointe answers our questions about the new video app and platform.
Media Moves: BC’s tourism and film industry launch AR platform
Plus, tariff drama is bringing viewers to CBC, and ZoomerMedia’s campaign stresses that buying Canadian extends to media, too.
Friends of Canadian Media launch campaign to ‘FU** the CBC’
The lobby group is using wild postings, display trucks, digital, TV and radio ads to encourage voters to fund the public broadcaster.
The new season of Canada’s Got Talent has got sponsors
Some of the competition partners include Jackpot City, Rogers, Tim Hortons and CIBC.
Electronic Arts selects GroupM as its global media AOR
The selection came after a six-month review process led by ID Comms.
MiQ shuffles its leadership team
Joe Peters has been promoted to chief executive officer, while current CEO moves to executive chair.
Both Meltwater and Brandwatch up their partnerships with TikTok
Both media intelligence suites have integrated the social platform’s new Mentions and Discovery API.
