Greg Hudson
Ombudsman urges Ontario gov’s OOH ads to be bilingual
A report by French Language Services Commissioner found the majority of messages in public spaces were in English only.
Got nostalgia? Campaign targets Gen Z where they are
Initiative intends to insert the brand’s message in multiple environments without being ‘annoying.’
Kelsey’s celebrates the road trip with high-impact OOH
The campaign is meant to connect the feeling of being on the open road with the dining experience.
Wealthsimple taps Mint as its experiential agency partner
The financial platform is celebrating its 10-year anniversary with activations across the country.
Nutella CGI activation lands in Yonge-Dundas Square
The hot-air balloon is part of an integrated campaign aimed at younger millennials.
Ontario Gov’t commits a quarter of its ad spend to local publishers
The four largest crown corporations, including the LCBO and Metrolinx, spend more than $100 million on marketing per year.
PortsToronto’s digital buy goes beyond business travellers
The multiplatform campaign will include stories told by real passengers, partners and employees of Toronto’s downtown airport.
Ideon Media to rep Business Insider in Canada
The publisher reaches around 5 million Canadian readers, and 100 million worldwide, per month.
Pluto TV expands Freemantle partnership
The new deal will see 25 popular FAST channels deployed across 13 countries, including the Three’s Company channel.
Chatelaine becomes Catelaine for Pet Valu partnership
The magazine will also contain an editorial package of cat-friendly features to go with the name change.
Ricardo teams up with IGA and Kraft to promote new brand
The magazine will publish three exclusive recipes featuring the new products in a special summer insert.
Global News laying off 35 workers across the country
The cuts follow news of Corus having lost licensing rights to several WBD properties.
Team Pumpkin establishes North American presence in Vancouver
Offices in Canada will join those in Mumbai, Bangalore, Delhi, and Kolkata.
Announcing the co-chairs of the 2024 Media Innovation Awards
OMD’s Cathy Collier and RBC’s Armin Huska will lead deliberations for this year’s awards, which includes several new categories.
Garfield appointed to Motel 6’s C-suite
The lasagna-loving feline has been tapped to be chief pet officer as part of a partnership with Columbia Pictures.
