Greg Hudson

Maple Leafs ink deal with online pet retailer Chewy
The multi-year partnership will involve contests, in-stadium activations, and a curated collection worthy of Leafs Nation.

The Trade Desk is building a new CTV operating system
Ventura is meant to make transactions more transparent.

WPP taps Kevin Johnson as president in Canada
Johnson will continue to work as CEO of GroupM as he takes on this new role.

Spotted! McCain turns billboards, transport trucks and planes into jumbo coupons
To launch its Jumbo Crinkle Cut Fries, the frozen food brand is dropping giant coupons in cities across Canada.

M&M’s hijack new Amazon MGM Studios holiday film
The famous talking candies (especially the red one) are promoting the Rock’s latest flick, Red One.

Disney+ Canada hires new leadership amidst positive earnings
RJ Pauloski comes to Disney after previously being named the first CRO of Ideon Media.

Little Canada launches Mini Media with tiny Subway billboard
The attraction now provides brands with the opportunity to do a “little” nation-wide advertising.

UB Media overhauls DOOH network to be more immersive
The company’s inventory of place-based ads now offer audio, video and contextual content.

Skip expands its retail media program with Rokt partnership
The e-commerce co’s AI tech will enable the delivery service to offer messages to customers when they’re most ready to buy.

2024 Media Leader of the Year nominee: Karine Courtemanche
The EVP of Plus Company Canada didn’t waste any time putting her mark on the agency.

Remembrance Day campaign invites Canadians to meet with soldiers
To make the experience of veterans more relevant, Zulu Alpha Kilo exploited a quirk in Google.

2024 Media Leader of the Year nominee: Samantha Kelley
The CEO of Touche believes in creativity through diversity – and she walks the talk.

Brands are getting into the Taylor Swift spirit
From a major telecommunications co. to tech start-ups, its seems everyone is looking to bask in the artist’s much-anticipated Eras Tour.

Cineplex saw revenue just shy of pre-pandemic levels in Q3
Box office earnings were 98% of what they were 2019.