Greg Hudson
Toronto Maple Leafs and Calgary Flames ink new sponsorship deals
As the pre-season is set to begin, Oreo and Advanced Orthomolecular Research partner with the hockey teams.
Sobeys and Ford sign with Stingray
In addition to welcoming the grocery brand to its network, the media company is launching in-car karaoke in trucks.
Environics unveils database for politicians to better target voters
VoterConnect is designed to improve how political campaigns communicate with Canadians.
The Curling Group signs with Manifesto
The sports and entertainment agency will manage sponsorship opportunities for the Grand Slam of Curling.
Pluto TV adds CBC, Reuters and CNN channels
The FAST service is adding local and international coverage in an effort to strengthen its news offering.
Rogers launches streaming audio platform
The new app, Seekr, will offer advertisers digital and audio sponsorship and integration opportunities.
Postmedia Studios launches with goal to create original content
The company is working with Contend to create series based on true Canadian stories.
MiQ and NielsenIQ partner on data solution to prove media ROI
The new tool, MiQ Commerce, intends to track the effectiveness of a campaign across platforms in almost real time.
In a TIFF: Lavazza activates festival cafe and lounge
The partnership is intended to further align the coffee brand with the entertainment industry.
Raymond James inks deal with Rugby Canada
The investment company will be the presenting sponsor of the U20 women’s team.
Google allows brands to target viewers of Youtube creator videos
The move follows research that shows Gen Z are increasingly watching content around trending topics.
David Rusli tapped to be CSO at Wavemaker
The move comes after spending nearly six years at Publicis.
In a TIFF: Campari plans red carpet activations
The Negroni brand recently signed a deal to be the official cocktail sponsor for the film festival.