Gary Rusak
New study finds world of content opens for kids after age eight
A new Ipsos study on kids and families’ media consumption habits reveals the point at which parents begin to yield to their kids’ desire for media-playing devices.
Notes from the mediascape: Sears taps social scene for back-to-school push
Dubbed ‘Don’t Just Go Back. Arrive’ and aimed at tweens and teens, the initiative is a partnership with 13 networking/virtual world sites.
Corus’s Squirrel climbing multiplatform tree
The popular Scaredy Squirrel book series is set to become a TV series, with animated shorts, online and mobile distribution, plus merchandising and licensing.
YTV orders pint-size Survivorman
The so far unskedded series will test the skills of a team of six teens for three weeks in the wilderness.
Narnia goes 2.0
C.S. Lewis’s fabled series will soon arrive on Facebook, Neopets and MySpace.
TVO ramps up web offerings
New kids’ titles will be added to the site’s portfolio of 150 games as part of the broadcaster’s Mega Mucho More March Break event.
Marvel names Segal new Canadian partner
The comic book publisher has more than 5,000 high-profile characters from the past six decades.
Sesame names The Licensing Shop new Canadian agent
The Toronto-based agency will begin managing Sesame Workshop’s licensing business in Canada in January.
Nick, Microsoft plug into global study on kids and tech
The ground-breaking report contains data on 18,000 youngsters in 16 countries.
Sea change for US food industry ad strategy
More American biggies are taking the pledge.
CBC picks up Animalia kids’ series
The BBC CGI show is gaining popularity worldwide.
Canuck tooncaster dips into VOD and mobile
Teletoon is about to launch digital services on Shaw and Rogers, and will go mobile next month.
It’s official – pre-teens are multi-taskers
Kids today think nothing of doing many things simultaneously, but just how many do they generally take on at once?
Teletoon ramps up spring promos, giveaways
Fresh off a recent re-branding, Canuck tooncaster Teletoon is heading into the spring season with a clever traffic ploy – a bundle of promotions designed to trigger kid viewer participation.
Magi-cal series for CBC, SRC
A new toon pick-up for fall comes to the pubcaster with an online fan base.
