Guest

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Articles by Guest
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Rebuilding brand trust in the online ad space

Overcoming the challenges of protecting personal privacy in a connected world

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CES Perspectives: Orion

Managing director Emily Douglas on the value of CES for media agencies beyond the show floor, and the balance between humans and AI.

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CES Perspectives: Mindshare

CEO Devon MacDonald on whether smart TVs have been dumb all along, and how the OOH industry can benefit from the showcased tech.

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Yes, the new decade is uncertain. Here’s why I’m excited

CMDC president Shannon Lewis on all the change of the decade to come – and why it’s good for media agencies.

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Blog: Dear creatives, let’s re-think your relationship with media

Cossette Media’s CSO Wes Wolch on why media needs to be brought off the back-burner in 2020.

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Blog: How can agencies break through the Canadian media crisis?

Touché!’s Alexandra Cloutier explains the three big takeaways from the agency’s Canadian-first media experiment.

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Blog: Whose job is it to maintain and foster talent?

MediaCom’s Urania Agas on how clients can play just as much of a role in the development of agency talent.

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Data, privacy and personalization: the programmatic balancing act

From new targeting approaches to the upside of privacy regulations, Petar Bozinovski of Contobox shares key Programmatic I/O New York takeaways

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Column: Grabbing the mic at Advertising Week

Agents of Necessity’s Sarah Ivey wants more points of view from the media side at the annual festival.

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Blog: A back-to-school primer on big data

Magnet’s Jessica Tran on what all levels – brand, agency and consumer – need to know.