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Articles by Guest
(Image: Unsplash)

Radio ratings: Canadians tune in 13-15 hours per week

Contributor David Bray breaks down the fall 2025 diary ratings in five Canadian markets.

(Image: Unsplash)

Radio ratings: Fall PPM numbers are in

Contributor David Bray breaks down the Numeris fall PPM ratings in main Canadian markets.

(Image courtesy of Bell Media)

Bell Media eliminates 40 positions

The cuts are part of a larger workforce reduction at parent company BCE.

Drum roll please: Meet the 2025 Google Search Honours Awards winners

Celebrating the brands and agencies that set the standard for performance marketing excellence in 2025.

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AOY 25: Why Cossette Media is built to adapt

The agency took home Silver in Media at the AOY 25 awards in Toronto on Oct. 29.

Opinion: How media buyers can survive the AI revolution

Empathy Inc.’s Mo Dezyanian on how the business has changed, and how the profession must change.

(Unsplash photo)

Netflix revenues rise 17% in Q3

The company projects further 17% growth in Q4 due to growth in members, pricing and ad revenue.

Opinion: Dull media is a choice – and it’s ours to make

Media leader Alex Panousis on how the work suffers when cost is the only KPI.

Screengrab from the documentary My War (Image courtesy of the NFB)

NFB launching documentary FAST channel

English-language version to roll out first, with French-language edition to come.

Michael Grabowski, director of marketing science at Hearts & Science

Opinion: Travel brands don’t need a map, they need a smarter compass

Michael Grabowski of Hearts & Science on 4 key shifts that marketers need to understand right now.

Opinion: TVA CEO on ‘helplessly watching the death foretold’ of television

Pierre Karl Péladeau says the CRTC must fix the imbalance between Canadian broadcasters and foreign digital platforms.

Meet Canada’s top agencies leading in AI-powered ads: 2025 Google Search Honours Awards finalists

Returning for its third year, the program spotlights the most innovative companies redefining what’s possible in modern marketing.

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Inside The Trade Desk’s push for transparency

The future of advertising is about choice, control and collaboration. Here’s how The Trade Desk is leading the charge in Canada.

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MiQ is building AI for outcomes, not just automation

The company’s AI technology helps agencies and brands move faster and make better decisions by connecting campaign data, planning strategies, and insights in one place.

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AI, with intention

As the advertising industry grapples with growing complexity and rising expectations, Canada’s top programmatic minds are shifting the narrative and evolving from automation to amplification – becoming a strategic ally in the quest for clarity, performance, and confidence.

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