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Creating digital opportunities around Bell Media’s premium content
Bell Media’s Connected TV and activation tools enable unduplicated reach and cross-channel optimization.
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Column: What we stand to lose if TikTok closes in Canada
The decision to shutter the Canadian TikTok infrastructure will risk seriously damaging Canada’s emerging creative social media ecosystem.
Greenfield jumps on TikTok trend to make bacon rain
The campaign is being promoted with a billboard that’s scored by Mother Nature and triggered by the weather.
Using AI to redefine localized marketing
Locala’s new Insights AI allows marketers to get the lay of the land like a local.
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And the Google Search Honours Awards finalists are…
Returning for a second year, the program recognizes Canada’s best AI-powered search marketing campaigns for 2024.
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Corus Entertainment strikes new amendment to debt repayment plan
The current deal also includes requirements to use any excess cash to repay outstanding balances on the debt
Creating opportunities on the open internet
The Trade Desk helps advertisers make more of their investment outside of walled gardens
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MiQ: Know what every media dollar will achieve
Guaranteed Performance solution delivers specific outcomes and lowers the risk in media buying.
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Teads: Crafting a cookieless future
Proprietary tech to help brands future-proof their digital strategy
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The ever-expanding possibilities of programmatic
Let’s face it, cookies were an easy-bake solution. But, maybe easy isn’t always best?
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How TikTok’s winning formula drives business results
Designed to entertain and built to perform, TikTok can boost conversion on and off the platform for advertisers.
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Upfronts 2024: Rogers inks multi-year licensing deals
The media company announce partnerships with with NBCUniversal, Warner Bros. Discovery along with re-ups of homegrown hits.
All Corus channels are now available through Eastlink
The Corus-owned channels were originally dropped from the cable provider last June.
People Moves: Leadership changes at Bell Media
Stewart Johnston will step into a new role as senior VP, content and sales and Karine Moses, is moving into senior VP of SMB and internet companies group.
