Guest

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Articles by Guest
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Are you ready for life beyond the cookie?

Quantcast shares global best practices on prepping for the challenges and brand opportunities in a cookieless world.

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Is your marcom keeping pace with the slowdown?

Twitter Canada tracks how brands are leaning into consumers’ new creative pastimes

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Reaching Canadians on their ‘emojional’ rollercoaster

Twitter data finds feelings are running high and deconstructs how brands have evolved messaging to hit the right note

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Reaching Canadians on their ‘emojional’ rollercoaster

Twitter data finds feelings are running high and deconstructs how brands have evolved messaging to hit the right note

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Programmatic Forum: MiQ bridges the gap between TV and digital

How Advanced TV informs better programmatic outcomes

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How #watchparties connect brands with consumers

Twitter draws avid audiences as viewership explodes around big-name TV shows and movies

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Programmatic Forum: CBC/Radio Canada’s trifecta – trust, reach and brand safety

CBC’s Contextual Intelligence is a big advancement on targetability and brand safety

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Lockdown #watchparties are keeping Canadians connected

Twitter Canada tracked big engagement during quarantine as viewership exploded around big-name properties

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Programmatic forum: Quantcast’s guide to life after third-party cookies

Understanding the challenges and leading the charge on new solutions for marketers in a cookieless world.

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As the world re-opens, residential screens create a timely OOH alternative for brands

Vertical Impression’s study finds residential elevator traffic is at 91% of pre-pandemic volume and going up

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Blog: Survival isn’t enough. It’s time for change

Initiative’s Ishma Alexander-Huet on why after 18 years of trying not to be seen as a “disruptor,” she’s speaking out.

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Letter to the editor: As leaders, let’s stay positive and weather the storm together

Amidst a period of grave uncertainty, CMDC president Shannon Lewis offers a message of resilience to the next generation of the media industry.

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Blog: Making sense of radical circumstances

UM’s Richard Fofana argues that while COVID-19 is like nothing brands have ever seen before, when it comes to adaptation, some principles are timeless.