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Creating digital opportunities around Bell Media’s premium content
Bell Media’s Connected TV and activation tools enable unduplicated reach and cross-channel optimization.
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Column: What we stand to lose if TikTok closes in Canada
The decision to shutter the Canadian TikTok infrastructure will risk seriously damaging Canada’s emerging creative social media ecosystem.
Greenfield jumps on TikTok trend to make bacon rain
The campaign is being promoted with a billboard that’s scored by Mother Nature and triggered by the weather.
Using AI to redefine localized marketing
Locala’s new Insights AI allows marketers to get the lay of the land like a local.
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And the Google Search Honours Awards finalists are…
Returning for a second year, the program recognizes Canada’s best AI-powered search marketing campaigns for 2024.
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Corus Entertainment strikes new amendment to debt repayment plan
The current deal also includes requirements to use any excess cash to repay outstanding balances on the debt
Creating opportunities on the open internet
The Trade Desk helps advertisers make more of their investment outside of walled gardens
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MiQ: Know what every media dollar will achieve
Guaranteed Performance solution delivers specific outcomes and lowers the risk in media buying.
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- Upfronts 2025: Amazon Canada unveils interactive video ads, pause ads
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Media leaders concerned ad spend not going to Canadian media
- KitKat Canada urging Gen Z to take a break (from their phones)
