Guest
Articles by Guest

Creating digital opportunities around Bell Media’s premium content
Bell Media’s Connected TV and activation tools enable unduplicated reach and cross-channel optimization.
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Greenfield jumps on TikTok trend to make bacon rain
The campaign is being promoted with a billboard that’s scored by Mother Nature and triggered by the weather.

Using AI to redefine localized marketing
Locala’s new Insights AI allows marketers to get the lay of the land like a local.
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And the Google Search Honours Awards finalists are…
Returning for a second year, the program recognizes Canada’s best AI-powered search marketing campaigns for 2024.
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Corus Entertainment strikes new amendment to debt repayment plan
The current deal also includes requirements to use any excess cash to repay outstanding balances on the debt

Creating opportunities on the open internet
The Trade Desk helps advertisers make more of their investment outside of walled gardens
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MiQ: Know what every media dollar will achieve
Guaranteed Performance solution delivers specific outcomes and lowers the risk in media buying.