Guest
A look back at the U.S. upfronts
PHD’s Jeremy Johnston and Horizon Media’s Jenny Croswell share their biggest takeways from the American presentations.
Upfronts 2024: Netflix to launch an in-house advertising technology platform
On day one of its two-day event, the streaming behemoth’s ad-supported tier has been a resounding success, and more options for advertisers are on their way.
Upfronts 2024: Warner Bros. Discovery pitches unscripted content
The media company emphasized the power of its partnerships and programming across platforms.
Upfronts 2024: Disney commits to storytelling in all its forms
The House of Mouse flexed its roster of new and returning shows that reach billions of people each day.
Upfronts 2024: Amazon’s first upfront was all about celebs and sports
With its star-studded lineup, Horizon Media’s Jenny Croswell shares how the the streamer touted its ability to reach audiences.
Upfronts 2024: NBCU touts its experience with ad supported streaming
PHD’s Jeremy Johnston shares how the broadcaster is focusing on a wide portfolio of both streaming and traditional TV offerings.
Netflix adds 9.3 million subscribers in Q1, sees stock price fall
The streaming behemoth also announced that it would stop reporting subscription numbers.
Paramount+ to launch ad tier in Canada in April
The streamer is also increasing the price of its Standard plan in Canada to $10.99.
Navigating the cultural currents of SXSW 2024
A dispatch from the chief growth officer of Thinkingbox on inspiration and connections in Austin.
The downside of over-running commercials
Reynolds & Fyshe’s Michael Fyshe makes a case for media and creative agencies to work better together.
Is that new tech opportunity right for your media mix?
Initiative’s Stephanie Freeman on how media buyers can save time and resources when it comes to selecting and pursuing new technology.
Understanding what drives Canada’s sports fans
Vividata’s Sports and Esports database can help marketers evolve their playbooks.
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Op-Ed: Innovation, resilience & finding a balance in 2024
Ben Skinazi, CMO at Sharethrough, sums up the top five trends he sees shaping the ad world in 2024.
Numeris year-end diary says radio reaches 82% of adults
Contributor David Bray breaks down the listening stats for November 2022 to November 2023.
Radio gah-gah: Fall diary of an industry under pressure
Contributor David Bray breaks down the Numeris fall PPM ratings in main Canadian markets and finds consolidation and station staff cuts continuing to be an issue.
