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Articles by Guest
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Upfronts 2021: ABC/Disney unveils a new streaming ad unit

For day two of the U.S. upfronts, PHD’s Jeremy Johnston also highlights the broadcaster’s more representative programming lineup.

Upfronts 2021: NBC and Fox talk programming and ad formats

PHD Media’s Jeremy Johnston highlights NBC’s programming slate and Fox’s focus on innovative ad formats.

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A Canadian POV on global digital trends

UM’s Dennis Truong explains how four forces could take shape in Canada and the implications for media planners and buyers.

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The case for podcast marketing

Quill’s Fatima Zaidi crunches the numbers and finds an in-demand, captive audience that is primed for conversion.

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The path to identity solutions in a post-cookie world

It’s time to tap into the innovation and collaboration that’s helping brands refocus on strategy

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Hello? Brands? Are you listening?

After a year of upheaval, Wavemaker’s Karen Vera uses the agency’s social listening tool to find four ways brands should be showing up.

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Privacy’s next chapter: collaborating on a consumer-first mindset

Quantcast VP of Product, Somer Simpson, explains why and how the ad ecosystem must evolve to maintain a free and open internet.

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Industry leaders’ tips to thrive in the coming months

Lauren Richards gets more than a dozen pieces of advice to evolve and come out better on the other side.

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There’s no going back: two changes transforming the industry

Lauren Richards speaks with media execs on consumption shifts and the future of work.

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Which radio stations have grown their share?

David Bray takes another deep dive into Numeris’ PPM numbers for the winter.

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The ups and downs of communication in pitches and with teams

Lauren Richards on how media leaders are overcoming something that has historically been a struggle.

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One year into the pandemic, what have we learned?

Lauren Richards begins her look at the best practices leaders have adopted to improve their work and support their people.