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Teads: Crafting a cookieless future
Proprietary tech to help brands future-proof their digital strategy
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The ever-expanding possibilities of programmatic
Let’s face it, cookies were an easy-bake solution. But, maybe easy isn’t always best?
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How TikTok’s winning formula drives business results
Designed to entertain and built to perform, TikTok can boost conversion on and off the platform for advertisers.
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Upfronts 2024: Rogers inks multi-year licensing deals
The media company announce partnerships with with NBCUniversal, Warner Bros. Discovery along with re-ups of homegrown hits.
All Corus channels are now available through Eastlink
The Corus-owned channels were originally dropped from the cable provider last June.
People Moves: Leadership changes at Bell Media
Stewart Johnston will step into a new role as senior VP, content and sales and Karine Moses, is moving into senior VP of SMB and internet companies group.
Upfronts 2024: CBC highlights Canada’s diversity
The pubcaster is also launching 14 FAST news channels to serve communities across the country.
A look back at the U.S. upfronts
PHD’s Jeremy Johnston and Horizon Media’s Jenny Croswell share their biggest takeways from the American presentations.
Upfronts 2024: Netflix to launch an in-house advertising technology platform
On day one of its two-day event, the streaming behemoth’s ad-supported tier has been a resounding success, and more options for advertisers are on their way.
Upfronts 2024: Warner Bros. Discovery pitches unscripted content
The media company emphasized the power of its partnerships and programming across platforms.
Upfronts 2024: Disney commits to storytelling in all its forms
The House of Mouse flexed its roster of new and returning shows that reach billions of people each day.
Upfronts 2024: Amazon’s first upfront was all about celebs and sports
With its star-studded lineup, Horizon Media’s Jenny Croswell shares how the the streamer touted its ability to reach audiences.
Upfronts 2024: NBCU touts its experience with ad supported streaming
PHD’s Jeremy Johnston shares how the broadcaster is focusing on a wide portfolio of both streaming and traditional TV offerings.
Netflix adds 9.3 million subscribers in Q1, sees stock price fall
The streaming behemoth also announced that it would stop reporting subscription numbers.
Paramount+ to launch ad tier in Canada in April
The streamer is also increasing the price of its Standard plan in Canada to $10.99.
- Upfronts 2025: Amazon Canada unveils interactive video ads, pause ads
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Media leaders concerned ad spend not going to Canadian media
- KitKat Canada urging Gen Z to take a break (from their phones)
