Guest
Op-Ed: Fueling marketing success with creative grit
Initiative’s Brooke Robinson delves into the benefits of harnessing the power of “no” at your agency.
Mike’s Hard and the Calgary Flames gather a gaggle of Mikes
A contest celebrated former Flame goalie Mike Vernon’s return to Calgary and his induction into the Hall of Fame.
WARC predicts retail media’s growth in 2024
The company’s latest global report shows the category is on track to become the third-largest channel by spend in the near future.
Pelmorex taps into AI to automate weather advice
The Weather Network’s new AI-powered “assistant” aims to help consumers with everyday dilemmas.
Best Buy and Travel Path Media bring DOOH kiosks to airports
The new network of screens is attached to Best Buy’s domestic network of product kiosks at eight airports.
COMMB and Environics Analytics go mobile
The industry association can now use data from EA’s MobileScapes program to boost its OOH insights.
McDonald’s, laundry brands topline long-weekend spend: AdEase TV
Brands that served the needs of busy families over the Thanksgiving weekend topped the categories this week.
Government, pharmacies dominate the airwaves: AdEase Radio
Shoppers Drug Mart led the field in Vancouver, Ottawa and Toronto, while the Alberta government tackled electricity issues and pension reform in its home province.
Gen Z’s listening hours on Spotify are up 76% over 2022
The company’s Culture Next 2023: Top Gen Z Trends survey shows an enthusiastic fan base racking up ad-supported audio minutes.
Prepping for puck drop
As live audiences continue to grow and evolve, Rogers Sports & Media is finding even more ways to engage with hockey fans.
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Creativity can grow brands, if it matches the platform
Initiative’s Jamie Camden explains why format and channel need to be considered together for long-term success.
The future of advertising is empowering campaigns with human impact
Kevin Johnson, CEO of GroupM, spoke with Urania Agas, CEO of EssenceMediacom, about how some of 2023’s biggest campaigns shaped their plans for the next year.
Next gen addressable TV to land in Canada
Bell Media’s new offering delivers on the promise of mass personalization; less complexity and more granularity
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How to build big media ideas
Initiative’s Christian Kern explains how to pin down something that can often feel abstract and ever-changing.
The Trade Desk’s “Better Together” Approach
The platform expands its offerings and reach to help target the full funnel.
