Helena Shelton

Contact Helena by sending an email to hshelton@brunico.com

Articles by Helena Shelton

Upfronts: Day One – NBC

While Helena Shelton, MediaCom’s EVP/director of trading, is in New York this week, she’s letting MiC readers in on what’s happening from the POV of a media strategist. For starters, she says the point of NBC’s pared-down event yesterday was murky – given that the peacock network released its 52-week sked weeks ago, has already cut a deal with Canwest and was well into client negotiations.