Justin Dallaire
ICYMI: The Brand is Female reveals fall lineup
Plus, Veno Media enters a sales partnership with SaskTel’s Directwest, while Videotron and TVA Sports signs an east coast hockey team.
How a changing climate could disrupt media buying
From threatening Sunday afternoon football to creating a premium for weather content, experts say global warming will transform planning as we know it.
Sunwing taps Wattpad to reach young travellers
The travel brand is working with the platform on a writing contest whose winning entry will be turned into a short-film video.
ICYMI: TikTok takes a shot at Stories
Plus, Rogers adds Disney+ memberships to plans, Sportsnet unveils National Bank Open broadcast schedule, and Discovery+ to launch in Canada.
Cannes 2021: Canadian agencies have seven shots at Media Lions
Media Experts, UM, OMD, Union, Rethink, FCB Canada, Taxi and Zulu Alpha Kilo are amoung those on the shortlist released on Sunday.
Industry split over progress on diversity and inclusion
However, respondents to strategy’s pulse-check survey are more satisfied with the actions taken by their own organizations.
How do you feel about the industry’s D&I efforts?
Today is the last day to complete a survey that is taking the pulse on progress towards more inclusive workplaces.
Speak up: Has the industry progressed on D&I?
In a new survey, strategy and MiC are looking to understand how employees perceive their agency or brand’s efforts to make the workplace more inclusive.
Rogers’ media revenues hit by sports broadcasts delays
The company reports a 23% drop in segment revenues for Q4, contributing to an overall dip in net income.
Shopping is coming to a livestream near you
While there are hurdles to mass adoption, brands in Canada are experimenting with livestream channels to reach consumers shopping at home.
Smart speakers are growing, but not a staple
While COVID-19-induced lockdowns have caused some uptick in usage, ownership rates might not reach those of tablets and other tech.
Desire to attend events growing among Canadians
Plus, how do sports fans feel about rooting for the home team when there’s no one in the stands?
Virtual Roundtable: Fashion retailers emerge from hibernation
Leaders across the industry discuss how the reopening phases are affecting their media strategies.
Virtual Roundtable: Auto brands in the driver’s seat
Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what’s next as the country begins to reopen.
Virtual Roundtable: Finance brands talk sponsorship, spending and more
How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.
