Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Google Home Mini

Smart speakers are growing, but not a staple

While COVID-19-induced lockdowns have caused some uptick in usage, ownership rates might not reach those of tablets and other tech.

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Desire to attend events growing among Canadians

Plus, how do sports fans feel about rooting for the home team when there’s no one in the stands?

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Virtual Roundtable: Fashion retailers emerge from hibernation

Leaders across the industry discuss how the reopening phases are affecting their media strategies.

Copied from strategy - Automotive Roundtable

Virtual Roundtable: Auto brands in the driver’s seat

Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what’s next as the country begins to reopen.

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Virtual Roundtable: Finance brands talk sponsorship, spending and more

How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.

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NBA All-Star weekend viewership up double digits

Nearly 3.5 million viewers tuned into the game, which followed a new format to drive greater competition and excitement.

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Cannes 2018: Canada’s win count up three Media Lions

Cossette returns to the stage with Touché to claim Silver, while Rethink and BleuBlancRouge take Bronze.

Via Traffic Talk

Via Rail plays with ad skipping

The company uses skippable ads to show the benefits of taking the train in the final phase of its ongoing platform.

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Jack Daniel’s celebrates NBA sponsorship with tattoo exhibit

The event was the first in Canada to mark the whiskey brand’s sponsorship with the basketball league.

CatholicChurch

Spotted! Catholic Church takes a cue from Siri

A fundraising campaign led by DentsuBos aims to reach younger audiences in support of the church in Montreal.

CIBC

CIBC caps Paralympics sponsorship with airport welcomes

Realism and inclusiveness defined this year’s work as sports becomes a bigger part of the bank’s brand.

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H&R Block doubles down on branded content

The tax company has partnered with Oath’s Ryot Studio on a content play to drive conversion at lower cost.

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TD Bank returns to the Juno Awards

As part of its seventh year relationship with CARAS, the bank will engage with fans and activate through the TD Green Room ahead of the awards.

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Programmatic buying to jump nearly 10% by 2019

Two years from now, two-thirds of digital display advertising will be traded programmatically, according to new research by Zenith.

Facebook

Facebook begins ad transparency test in Canada

Canadians are the first to test the feature, which includes seeing the ads being run by Facebook pages.