Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
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Cannes 2021: Canadian agencies have seven shots at Media Lions

Media Experts, UM, OMD, Union, Rethink, FCB Canada, Taxi and Zulu Alpha Kilo are amoung those on the shortlist released on Sunday.

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Industry split over progress on diversity and inclusion

However, respondents to strategy’s pulse-check survey are more satisfied with the actions taken by their own organizations.

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How do you feel about the industry’s D&I efforts?

Today is the last day to complete a survey that is taking the pulse on progress towards more inclusive workplaces.

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Speak up: Has the industry progressed on D&I?

In a new survey, strategy and MiC are looking to understand how employees perceive their agency or brand’s efforts to make the workplace more inclusive.

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Rogers’ media revenues hit by sports broadcasts delays

The company reports a 23% drop in segment revenues for Q4, contributing to an overall dip in net income.

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Shopping is coming to a livestream near you

While there are hurdles to mass adoption, brands in Canada are experimenting with livestream channels to reach consumers shopping at home.

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Smart speakers are growing, but not a staple

While COVID-19-induced lockdowns have caused some uptick in usage, ownership rates might not reach those of tablets and other tech.

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Desire to attend events growing among Canadians

Plus, how do sports fans feel about rooting for the home team when there’s no one in the stands?

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Virtual Roundtable: Fashion retailers emerge from hibernation

Leaders across the industry discuss how the reopening phases are affecting their media strategies.

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Virtual Roundtable: Auto brands in the driver’s seat

Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what’s next as the country begins to reopen.

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Virtual Roundtable: Finance brands talk sponsorship, spending and more

How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.

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NBA All-Star weekend viewership up double digits

Nearly 3.5 million viewers tuned into the game, which followed a new format to drive greater competition and excitement.

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Cannes 2018: Canada’s win count up three Media Lions

Cossette returns to the stage with Touché to claim Silver, while Rethink and BleuBlancRouge take Bronze.

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Via Rail plays with ad skipping

The company uses skippable ads to show the benefits of taking the train in the final phase of its ongoing platform.

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Jack Daniel’s celebrates NBA sponsorship with tattoo exhibit

The event was the first in Canada to mark the whiskey brand’s sponsorship with the basketball league.