Justin Dallaire
NBA All-Star weekend viewership up double digits
Nearly 3.5 million viewers tuned into the game, which followed a new format to drive greater competition and excitement.
Cannes 2018: Canada’s win count up three Media Lions
Cossette returns to the stage with Touché to claim Silver, while Rethink and BleuBlancRouge take Bronze.
Via Rail plays with ad skipping
The company uses skippable ads to show the benefits of taking the train in the final phase of its ongoing platform.
Jack Daniel’s celebrates NBA sponsorship with tattoo exhibit
The event was the first in Canada to mark the whiskey brand’s sponsorship with the basketball league.
Spotted! Catholic Church takes a cue from Siri
A fundraising campaign led by DentsuBos aims to reach younger audiences in support of the church in Montreal.
CIBC caps Paralympics sponsorship with airport welcomes
Realism and inclusiveness defined this year’s work as sports becomes a bigger part of the bank’s brand.
H&R Block doubles down on branded content
The tax company has partnered with Oath’s Ryot Studio on a content play to drive conversion at lower cost.
TD Bank returns to the Juno Awards
As part of its seventh year relationship with CARAS, the bank will engage with fans and activate through the TD Green Room ahead of the awards.
Programmatic buying to jump nearly 10% by 2019
Two years from now, two-thirds of digital display advertising will be traded programmatically, according to new research by Zenith.
Facebook begins ad transparency test in Canada
Canadians are the first to test the feature, which includes seeing the ads being run by Facebook pages.
Amazon Marketing Services lands in Canada
The new services are intended to complement the e-commerce giant’s suite of existing advertising services.
ICYMI: Instagram expands branded content tool
Plus, Quebec ready to impose provincial SVOD tax, and cannabis coalition outlines advertising guidelines for recreational pot.
Toyota Canada named Olympic and Paralympic sponsor
The national sponsorships stem from a global Olympic deal struck last year.
Aimia reports net loss in Q3
Revenues and billings for the September-ending period were both down year-over-year.
Spotted! A Union Station murder mystery
Eat It Up Media is leading a “guess the murderer” activation to promote the upcoming Murder on the Orient Express.
