Josh Kolm
Who is benefiting most from ad spending recovery?
Standard Media Index shows digital is delivering as predicted, but that has favoured some companies more than others.
ICYMI: Kraft Heinz is giving away more ad space
Plus, former Mindshare managing director Lynette Whiley joins digital agency Chameleon and tech companies continue to see ad revenue increase.
CBC gives a peek at how Olympic ratings are doing so far
The Opening Ceremonies drew fewer TV viewers compared to the Rio Games, but viewership on the broadcaster’s digital and streaming platforms has shot up.
Adapt Media adds Gateway and Rabba to its network
The company adds 37 high-traffic screens in TTC stations as well as 80 in a premium, hyper-local grocer.
Summer reality shows dominate ratings: Numeris
America’s Got Talent and Big Brother, along with Private Eyes, took the top spots nationally and in most urban markets.
Google, Spotify get big boosts in ad revenue
Alphabet reported a jump in spending from retailers, while Spotify expects advertising to be a major revenue driver in the future.
Volkswagen tops Toronto airwaves: Media Monitors
The Government of Quebec purchased the most radio spots in Montreal, while the automaker category topped both markets.
Hivestack teams up with The Trade Desk
The Montreal DOOH specialist made its offering available through the global software company’s new Solimar DSP.
Twitter, Snap post big revenue jumps in Q2
New and revamped ad offerings helped both social networks surpass analyst expectations.
Government of Ontario names vendors of record
Fourteen agencies make up the two pools different ministries will be tapping for their media needs.
SkipTheDishes signs Olympic sponsorship
The multi-year deal will initially be activated with a focus on keeping Team Canada’s loved ones connected during the Games.
Publicis’ strong Q2 driven by data, DTC and digital media
The company’s financial measures have returned to pre-pandemic levels.
IPG reports 19.8% organic growth in Q2
The holding company reported strong organic growth compared to both pre- and mid-pandemic quarters.
What should Canada Day marketing look like in 2021?
What consumers feel is appropriate for brands, and the general sentiment that has been circulating in marketing departments.
Cannes 2021: Canadian agencies win three Media Lions
PHD’s Caroline Moul explains what the jury saw as it decided this year’s winners.
