Josh Kolm
Subaru parks in the top spot: AdEase TV
QSRs remained the most active advertiser category by a significant margin.
Spotted! Snap gets spooky to entice brands to AR
The “Phantom House” interactive content series is open for a range of branded tie-ins.
Government of Alberta’s energy ads keep it at the top: AdEase Radio
Grocers across Canada also had a major presence last week.
Spotted! Scotiabank Arena renamed (temporarily) for Drake
The execution, timed for hometown stops on the rapper’s tour, marks 10 years of partnership between OVO and the Toronto Raptors.
Shelley Smit named CEO of IPG Mediabrands Canada
Smit is replacing a departing Graham Moysey, with Ben Seaton stepping into her role as CEO of UM Canada.
Critical Mass wins BMW media review
The Omnicom agency picks up Canadian duties from Media Experts, which has handled the account since 2009.
Avenir Global acquires Time & Space
The holding company buys its first media agency, which is expected to help bolster the offering at its PR and communications shops.
McDonald’s stays at the top: AdEase TV
QSRs continue to dominate, though some automakers and CPGs carved out a significant presence.
Meta makes its gen AI tools available to all advertisers
Available in Ads Manager, the features automatically generate backgrounds, text and different sizes.
Government of Alberta makes a big national buy: AdEase Radio
Ads opposing the federal government’s proposed energy regulations had a major presence in Ontario.
Google introduces publisher controls for generative AI
Google-Extended lets individual sites decide whether their content is used to train APIs.
Omnicom wins bulk of Uber’s global media account
The company takes over North American duties from WPP’s EssenceMediacom, which retained work in Asia Pacific.
CBC launches comedy FAST channel
CBC Comedy joins CBC News Explore in the pubcaster’s ad-supported streaming lineup.
Talk and hits are tops in Canada’s biggest radio markets
David Bray dives into the latest Numeris ratings.
Google makes Privacy Sandbox widely available
Advertisers can now scale the company’s cookie-free ad targeting methods and get a look at user-facing privacy controls.
